Would you rather shop from a place that is clean, welcoming, and organized or from a place where everything is gathered in dusty heaps and you have to dig through it to get what you need? It’s the same with your website. Research by WebFx shows that 89% of consumers switched to a competitor’s website as a result of a bad user experience. And that’s why it’s important to have a great website.
So what makes a great website?
As an OBM and a digital marketing agency, we are often approached by potential clients who have a very firm idea of how they want their website to be. But, sometimes, what they want may not be what their business and customers need. Here’s what they actually need:
1. Clear messaging
Web Psychologist, Nathalie Nahai, says “one of the biggest barriers to gaining new clients is lack of trust”. The right messaging on your website can not only help you gain potential clients’ trust but also help with positioning. Your website should clearly indicate what it’s about, what value it (or your business/offer) creates, what makes you different from the rest, and why should people choose you. And in order to do that you need to know who you are serving, their pain, their desires, wants, needs, and more in relation to your business.
46% of users reported ‘lack of message’ as the main reason they leave websites – Komarketing
2. A great website has the right branding
Your brand is how you express yourself. How you communicate, the words you use, your visuals, and of course, your messaging. Your visuals include your logo, your brand colors, the imagery, and the fonts you use. All these elements should be cohesive across your entire website. The right branding will make you easily recognizable and build a reputation.
3. Copy that convinces and converts
If you know your audience well enough, you will know what to write on your website so that they know you understand them. Your website copy is made of the words that welcome and guide your visitors across your website. Good website copy ensures that people coming to your website take the action you want them to take.
Like the AOBM website!
Make sure you check out the design and branding too!
4. A user-focused design
Many websites leave their users lost, confused, and frustrated because they don’t take into account user experience. They’re either too complex to navigate, have way too much information, or have too many options for the visitor to choose from.
The key to user/visitor focused website design? Your audience should be able to navigate and understand your website easily, find what they are looking for, and enjoy the process from start to finish.
48% of people said that web design was the number 1 way they determine the credibility of a business. – Virtual Window
Here’s what a great website shouldn’t have:
- Broken links
- Complex navigation
- Colors and graphics that don’t follow your branding
- Slow load speed
- Poor mobile optimization
- Keyword stuffing for SEO
- Hard to read text or too much text
- Fuzzy images
- Poor content
More reasons why a great website is important
Your website is a powerful tool in your digital marketing arsenal. A website can single handedly make or break your business. Your website:
- May very well be the first interaction your potential customer has with your brand.
- Builds and improves your credibility.
- Creates brand awareness.
- Helps you generate leads and makes sales.
- Creates the know, like, and trust factor.
- Differentiates your business
- Sets expectations and vets leads
- So much more
Websites, if created well, work. Plain and simple. I have received leads and clients from my website alone. And it can happen for you too. You just need to follow these principles.
Need help building your website? Amazing OBM is a team of master marketers standing by to provide done-for-you copywriting, branding, and web-designing services. Contact us for a free consultation so we can chat about what your business needs.
Your Quick Guide to a Great Website
May 24, 2022