This week I was tasked with a rather large research project.  A client wants to start a podcast for the first time. Her thoughts were that podcasting is a great way to connect with potential clients, expand her reach, and establish herself as a thought leader.  She is absolutely right! Podcasting, if done right, can absolutely accomplish all these goals.

Welcome to the podcasting revolution!  Many coaches and other business leaders are jumping on the podcasting bandwagon.  As you can imagine, understanding all the ins and outs of running a successful podcast can be quite complex.  I spent close to six hours scouring the internet on best podcasting practices. In addition, Joe Schum, another client of mine, was generous enough to share the expertise he’s gained from being a member of an elite podcasting mastermind.

Rather than providing you with an 11-page report on the many details you need to know, I thought I’d share with you the CliffNotes version of this research.  Below are the big picture steps you should consider and implement to launch a successful podcast.

Step 1 – Have a Clear Vision for Your Podcast

Any business idea needs to have a clear vision or you will flounder and waste time running in too many different directions.  Before you start, be able to define all of these elements:

• Your target market or niche – who is your podcast aimed at?
• The format of your podcast – what format will you use?  Educational? Entertainment? Guest Experts?
• The main theme or topic for your podcast – what are you going to talk about or teach on?
• The name of your podcast – this is important, especially as it relates to SEO
• The length of your podcast – short version (15 minutes), long version (45-60 minutes)
• Publishing schedule – how often will you publish? Weekly? Monthly?
   

Step 2 – Plan Your Podcast Launch

There are a lot of moving pieces that need to be considered before you can officially launch your podcast.  Having a detailed and well-thought-out launch plan is essential to your success. An OBM (online business manager) is well-versed in planning launches, making sure all the right elements get scheduled at the right time and by the right people.  Elements that must be considered for your podcast launch are:

• Team members needed for the launch
• Launch date and individual dates for each task involved
• Set-up and planning phase of the launch
• Pre-launch activities
• Promotional activities during launch
• Technical tasks that need to be completed
• Post-launch and podcast growth plan

Step 3 – Plan Your Content

When you launch your podcast, it’s important to have a few episodes recorded and ready to go. Depending on the type of podcast you are going to do, additional research may be needed.  For instance, if you plan to have guest speakers on your podcast, do the legwork up front to gather a list of potential guest speakers.

If you will be the only one contributing to your podcast, prepare a list of topics that you can speak about.  Begin the process of planning your editorial calendar so you can begin writing your content. Aim to create a minimum 3-month plan.

Step 4 – Start Scheduling Guests or Writing Content

If you decide to have guest speakers, you will need to start lining up your guest experts.  Reach out to the people on your research list and schedule introductory calls. Talk to them about your podcast and ask if they’d like to be a guest.

Develop your process for onboarding new guest speakers and start getting people booked in the calendar.  Gather all the information you will need to promote the speakers. Build out your editorial calendar so you know what’s coming up.  

Step 5 – Purchase Equipment

Audio and/or video quality is critical when recording a podcast.  When you are recording the podcast alone, you have a lot more control of your environment.  However, when you are working with remote guests, there are variables that are harder to control.  Here is a short list of equipment that will be necessary to create a high-quality podcast.

• A computer – this one is obvious.  The newer the better.
• A high-quality microphone with stable mount and pop filter/windscreen
• A pair of closed-back headphones (not earbuds)
• An audio interface that acts as the bridge between your microphone and your computer
• A mixer to help you control input and output levels
• Any cables necessary for setup
• Ask your guests to wear earbuds and possibly a lapel microphone

Step 6 – Research and Select Your Software

Not only do you need the proper hardware listed above, there are software programs that are necessary for you to get started.  Do your research and pick what works for you.

• Recording software – many people use Zoom or Skype for their recording tool, especially if they have remote guests
• Audio editing software (if you are doing the editing in-house) – popular audio editing software includes Audacity, GarageBand, and Adobe Audition
• Royalty-free music site to purchase music for your intros and outros – A good one is Epidemic Sound
• Podcast Hosting Company – just like you need a website hosting company, you will also need a media hosting company.  The top 5 hosting companies are:
  • Buzzsprout
  • Transistor
  • Podbean
  • Castos
  • Blubrry

Step 7 – Set Up Your Podcasting Environment

Now that you have all your hardware and software selected, it’s time to set up your podcasting environment.  

• Set up all your equipment and test it
• Set up your podcast hosting site
• Set up your RSS feed so you can serve up to sites like iTunes, Stitcher, Rhapsody, and Google Play
• Set up Zoom and make sure you are hard-wired into the internet
• Make sure you understand how to edit your files and record your intros and outros
• Record a test episode and test everything from beginning to end

Step 8 – Prepare Your Marketing Materials

By this time, you might feel exhausted with everything that is required to start a podcast.  No one said it’s for the faint of heart. This must be something you enjoy to keep the momentum going.  In order for your podcast to be successful, not only do you need to consistently publish, you will need to brand and market your show.  There are several pieces that will be essential for your podcast marketing plan.

• Episode show notes, keeping in mind SEO – this includes a catchy headline, a one-line description, a summary of the episode and highlights to listen for throughout the episode
• Graphics to promote your podcast, like cover image, podcast logo, episode image, and social media graphics
• A Facebook group to keep the conversation going in between episodes

Step 9 – Launch Your Podcast

This is the exciting day when your podcast goes live – when you start sharing your content with your audience.  Aim for launching with a minimum of three episodes. Build the hype early within your community. Announce the podcast in your email list.  Notify all your social media followers. Gather some early supporters to leave ratings and share on their platforms. Build that core group early.  And most of all, have fun!

Step 10 – Build Your Audience

If you don’t have an audience to speak to, you will quickly lose interest in podcasting.  But don’t give up. There are lots of strategies you can use to start growing your listener base.  Here are a few you can try in the beginning.

• Utilize your Podcast FB group to encourage 2-way communication with your listeners
• Take listener questions in between episodes and work those questions into future episodes
• Do guest appearances on other podcasts – with audiences similar to your own
• Cross promote with other podcasters – you promote their podcast and they promote yours
• Promote on your email list and through all your social media channels
• Do giveaways that engage your listeners
• Consider paid advertising for your podcast

There you have it.  Follow these 10 steps to launch your first podcast.  Not only will you meet lots of great people on this journey, you will establish yourself as an expert, increase your audience reach, and ultimately grow your business.

If you are looking for an OBM to help you launch your first podcast, contact Amazing OBM.  We are a full service digital marketing agency for coaches and therapists. Our mission is to help you skyrocket your growth by freeing up your time to focus on what you do best, while we handle the rest.