Let’s say you’ve had a gorgeous piece of art custom-made for your home. You’ve invested a hefty amount of thought, time, and money into this stunning work that will no doubt be a true highlight on your wall for years to come.
When the piece is finally done, you hang it up, post a snapshot to your Instagram, and promptly decide to never look at it again…because, after all, it’s “done.”
That seems crazy, right?
All that investment for very little return.
The thing is, many businesses do exactly this with the amazing content they are creating (or the amazing content they are paying someone else their hard-earned money to create).
Sure, it’s a bit of an exaggeration to call every blog post you pen or podcast you record a masterpiece of fine art, but there are definitely those in your collection of work that you know you’ve knocked out of the park! The ones where you were able to clearly and engagingly articulate exactly what the voice of your brand is trying to say and where you provide real value to your audience.
These spectacular posts, podcasts, and other pieces of content are worth sharing more than once and in more than one way.
COMPELLING CONTENT HAS THE POWER TO BE TRANSFORMED FOR YOUR BUSINESS OVER AND OVER AGAIN WITHOUT BECOMING REDUNDANT OR STALE.
Repurposing content is the answer you’ve been searching for to save you time and money on your marketing efforts!
Reusing content gets NEW EYES on those powerful thoughts and ideas, it drives traffic to your website, blog, or podcast, AND it frees up your time to focus on other important parts of your business.
Even better, data and research PROVE that repurposing content works.
Here are 5 AMAZING ways to repurpose the spectacular content you’ve already created:
#1 Facebook Lives
Going live on your social media is an excellent way to drive traffic to your page and have your name pop up in the feed of those online, but what about the people who miss your live?
Yes, your video is still there buried in their feed or on your page, but why not repurpose the live video as well?!
You can download your Facebook live and upload it to YouTube, your website, or your blog. You can also create shorter, “bite-sized” videos with quotes and infographics from particularly note-worthy portions of your live video to post on social media or send to your email list. These videos can be fantastic ways to promote future planned lives as well.
In any podcast episode, there are likely several pieces of evergreen content – or content that stays continually relevant for your audience.
There were sentences spoken by you or your guest that can be turned into quote cards for social media. There were clips that could be turned into audio graphics or soundbites for your website. There may have even been concepts discussed that could be turned into a useful guide or freebie – creating a perfect lead magnet for your audience and potential clients.
Also, be aware of ideas for future podcasts or blog posts within any given episode. These ideas will save you from planning from the “ground up” down the road.
Any opportunity that saves you time on future content creation is an asset to your marketing efforts!
#3 Blog Posts
When you hit publish on a new blog post, you likely also send it out to your email list and post it to social media. You also hope that you’ve used the right SEO keywords for it to come up in someone’s future Google search…but don’t stop there!
Pull out quotes from your post and share them to social media in a few weeks or months (or even years!) with a link back to the original blog.
If you did a lot of research for your blog and found incredible statistics to support your points, turn them into an infographic. Infographics are still an especially effective marketing tool that can be cross-posted in several places with ease.
Create follow-ups or related posts from a blog that gets a great audience response and make sure to link back to your original post as well. At Amazing OBM, we always create articles for LinkedIn and Medium from blog posts. You can also turn your blog post into a topic for your next podcast, training, or Facebook Live.
Truly, the circle of content repurposing is unending…and with new twists and follow-ups, the content can stay relevant and purposeful.
#4 Visual Content
If you haven’t already jumped on the Pinterest bandwagon, it may be time to start, and reusing your visually driven content and the visual pieces of your blogs are the perfect things to “pin!”
Pinterest is not just for brides, bakers, and beauty product addicts anymore. Pinterest really does have the power to convert for your business in today’s market.
Pins can be a wonderful new source for driving traffic to your website. And, unlike other social media, Pinterest functions more like a search engine and can be a valuable way to share your already created content and expand your reach.
#5 Course Creation, eBooks, and Beyond!
Any and all of the above content sources can also be used as the start of a course, ebook, webinar, or other detailed, authoritative offering for your business.
In fact, many times in reflecting back on all of the content and knowledge you have already shared with your audience, you will see patterns of particularly popular content that sparks an idea for a paid offering that you weren’t aware that your tribe was in need of.
Because you have a deep understanding of your area of expertise, you may not know the full value of some of the things that come so easily to you.
Reusing and building upon the content you’ve already invested in makes creating a new offering a less daunting, worthwhile task from several angles. When the new offering is done, you can begin the cycle of reusing that content on your blog, podcast, social media, etc.
Repurposing content really is the gift that keeps on giving when it comes to your business marketing!
So, save yourself the time, money, and headache of continually creating brand new content and find ways to reuse and build off of what you’ve already got!
If you need a killer team to repurpose some of the phenomenal content you’ve created or to create NEW outstanding content, we’d love to help! Amazing OBM provides digital marketing services for heart-centered coaches that are ready to show up, systematize, and spread sensational content in the world.
Why You Should Be Repurposing Your Content (Plus, 5 Amazing Ways to Do It!)
February 4, 2020