Many of us are familiar with being a people pleaser. Saying yes to an ‘urgent’ ‘quick task’ for your long-term client. Or agreeing to hop on a meeting when you know the issue could be resolved through a short email. How about those clarity-call conversations that somehow turn into a consultation or coaching session? I know I’ve been there and done that. Often at the expense of our own needs, desires, and strategy.
It’s easy to say yes to small asks to maintain a good relationship with your leads and clients. But there’s more to being a people pleaser. It generally steeps into every area of your life and business. Including marketing.
Think of all those Instagram posts you never published because you were worried about what people would think.
All those raw newsletters you didn’t write because you feared alienating your audience.
The offers you are hesitant to promote because you fear coming off as too salesy.
Think of the times you said yes to changing your scope of work or reducing your price because a client requested it.
The number of times you reduced your offer price because you assumed people wouldn’t pay that much for it.
Think of the reason why you won’t do a reel or post that selfie of yours you love so much.
Why you still haven’t launched that website or your new youtube channel.
Being a people pleaser stems from fear…
- Fear of failure
- Fear of relationships breaking down
- Fear of clients leaving you
- Fear of people not buying your offer
- Fear of losing your reputation
- Fear of being accused of not. being. enough.
So we try to please everyone, even if we know deep down that pleasing everyone is impossible.
And it’s hurtful.
Being a people pleaser could be hurting your marketing. Here’s how.
It can lead to a loss of business and profitability. It tempts you to offer too much to capture your audience’s loyalty and make them happy. This includes constantly creating content that makes your followers happy, responding to all the DMs asking for advice, and overextending yourself, which ultimately impacts your profits and bottom line. You’re unable to take on more work because you have no time!
Trying to please everyone may lead you to create generic content that doesn’t really stand out, making your offer disappear from the minds of people. It makes you lose your uniqueness, your authenticity.
You may even attract the wrong type of customers by marketing to everyone instead of marketing to your ideal audience. And because you often go out of your way to be agreeable or accommodating with everyone, some people don’t hesitate to use that. It may even make you seem desperate. Not a good look for a confident marketer.
Instead of following your own schedule and marketing strategy, you follow what makes the majority of your audience happy. This may lead to burnout and a lack of spark when marketing. And you know how important that ‘spark’ is to successfully scale your coaching business.
This one is harsh, but being a people pleaser stops you from showing up as yourself and actually making an impact in the lives of people you’ve promised to help. You become replaceable because you’re just saying what everyone else is.
Not many people know about you and your offers because you don’t talk about them often enough as you don’t want to ‘ick’ anyone out. This includes not showing up fully as your authentic self, and your audience can sense that, making them trust you less.
It can lead to wasting valuable time as you worry about how your content will be received by your audience, making unnecessary tweaks to ensure you please everyone. Or at least not displease anyone. Time you could have spent promoting your offers or getting on sales calls with leads to convert them into paying customers.
And let’s not forget the whole impact of being a people pleaser has on your self-esteem. As someone with a tendency to people please, I understand the impact external validation has on your confidence. So trust me when I say this…
Catering too much to the opinions of others can impair your ability to make sound decisions based on your own business goals, needs, and capabilities.
Try to seek internal validation instead and develop unshakable confidence in your business, skills, and talents that no external input can break.
If you are a people pleaser and resonate with what I said so far, remember this…
Your time is valuable, use it well.
‘No’ is a complete sentence.
If you try to please everyone, you please no one.
You are unique, and so is the content you post, not everyone will resonate with it, and that’s okay.
Putting yourself out there one small step at a time will attract the right kind of people to you. People who believe in you and your offer.
If people don’t like your content they will unsubscribe or unfollow, making way for people who actually align with your values and are more likely to buy from you.
It takes 15 minutes for you BECAUSE you spent ages learning about it. Your knowledge is valuable.
Saying NO has allowed me to be more confident in what I do best. And I hope it does the same for you. And if you need any help with creating an authentic marketing strategy, reach out! We are a team of heart-centered digital marketing experts for all your online marketing requirements.
Why Being a People Pleaser Could be Hurting Your Marketing
June 13, 2023