About six months ago, my spouse stumbled upon a violinist on Facebook by the name of Damien Escobar. She was excited and urging me to watch his videos. Wanting to see what she was interested in, I stopped for a couple minutes to listen to his music. He was good, no doubt, but I lost interest, and moved onto something else capturing my attention.
Months went by, and my spouse bought tickets to see him in concert. Once again, I was going because she wanted to go. Even last night, as we prepared for the drive to San Francisco’s Palace of Fine Arts, I was somewhat dreading the event. But at 8:30 PM, when he walked out on stage, my life changed. I became an instant fan!
What does this story have to do with your small business? Absolutely everything! The moral of this story is that nothing beats a live face-to-face interaction with your customers.
In-person Communications Allow for Intimate Connections
Your potential customers need to see and “feel” your personality and your energy to determine if it meshes well with theirs. One-way video, phone calls, and writing articles all serve their purpose. Your prospects begin to build a relationship with you, based on who they “think” you are. But once you have a reciprocal interaction, your customers can now “know” who you are.
Although Damien Escobar’s musical talent was amazing, what sealed the deal for me was his personality and his energy. His positivity, sense of humor, and passion oozed out of him. You can only experience those things with live interactions.
Reciprocity Builds Relationships
Damien Escobar did an amazing job engaging his audience in a personal way. He specifically told us he wanted to feel our love, and the way we could reciprocate was by singing to him while he played. When you have a live in-person meeting with a potential customer, there is a spontaneous back and forth exchange of information, needs and wants, fears, and even objections.
One of my clients was having a hard time choosing a virtual office manager. Once we had a live video conference with one another, everything changed. We could experience each other, see our smiles, banter back and forth, and ultimately build trust and relationship. Today he is one of my best clients, and we still use live, face-to-face conferences to stay connected.
Live Interactions Make You Stand Out
In an age where everyone is busy hiding behind their electronic screens, being the business that values face-to-face contact sets you apart from competition. According to CoxBlue.com, “of business travelers polled by Embassy Suites, 97 percent said face-to-face interaction was ‘the most important part of developing and maintaining strong client relationships,’ and 53 percent said they were increasing their in-person meetings with clients compared to previous years.”
I can tell you with absolute certainty that without a live concert with Damien Escobar, I would not be sitting right now streaming his new album while I write. Think of ways to get in front of your potential customers. Show them who you are, let them feel your energy, give back to them in meaningful ways, and you will have a customer for life!
Curious who Damien Escobar is? He started playing violin at age 7, and graduated from Julliard School of Music at age 13. Check out his videos here, but I strongly encourage you to attend one of his concerts. You, too, may become a raving fan like me.
What Does Musical Prodigy Damien Escobar Have to do with Your Small Business?
June 14, 2017