Over 80% of small and medium size businesses are using social media to spread the word about their business.  Yet, most of the clients I work with don’t use it at all, or use social media sparingly. I am no social media guru, but I have learned a few things over the years about using social media to promote your business.  Hint: It’s not going away.

So let’s jump in with some simple do’s and don’t’s:

DO’S

Do have a plan

• It doesn’t have to be elaborate to start, but have an editorial calendar, with a monthly theme to focus on.  Plug in the types of posts you will publish throughout the month (video, blog, photo, quote, infographic, etc.).

Do be consistent

• Decide how many posts per week you can comfortably handle and stick to it.

Do add a personal and authentic touch

• Be yourself and let people see who you are.  People do business with people.

Do take the time to build a branded and eye-catching social media page

• Your header, at the very least, should capture attention and let people know, in an instant, why they should follow you.

Do pick the social media platform where your customers hang out the most

• Where do your prospects hang out on the internet?  Regardless of which platform you like, choose the platform that will have the greatest impact.

DON’T’S

Don’t dive into everything social media at once

• Social media and all the different platforms can be overwhelming when you get started. It’s better to pick one or two mediums and master those, then to jump into everything and be mediocre.

Don’t think you will gain instant business

• Building a following and earning new business takes time on social media.  Be patient and consistent.

Don’t compare yourself to the big players in social media

• There are a lot of big dogs doing social media very well.  Don’t get sucked into thinking you are failing at social media if you don’t measure up to these players.

Don’t stop your other marketing efforts

• Traditional marketing like networking, referrals, and speaking still work.  Add social media to what you already know works for you.

Don’t be afraid to hire an expert to help you

• You’re not alone if you don’t have the time or knowledge to begin a social media program. Hire someone who can help.