Do you ever dream about having a business that runs itself while you travel the world on a four-week vacation? What if you could have a business that enabled you to do only the things you loved and were especially good at? How would you feel if your business ran like a well-oiled machine, producing substantial profit and amazingly happy customers? Does it sound too good to be true?
I believe it’s totally doable. And Mike Michalowicz, author of the book Clockwork: Design Your Business to Run Itself, believes it’s possible too. In his book, he shows us exactly how to do it. Oftentimes, when I pick up a business book, I will read a portion of it, and then put it away, never to return to it again. This book is different. I am glued to this book and completely engaged in his concepts.
Before I dive into one of my favorite and important teachings from his book, I want to talk about what else I am learning from Mike. Why is it that Mike is able to capture my attention and keep me completely engaged? And how does that compare to other business authors I have read?
It certainly helps that I am completely interested in the subject matter he is teaching. But what elevates Mike to a new height is his personable approach to writing and connecting with his readers during the process. Many authors will share personal stories that inspire, entertain, and teach you. Mike is no different, but he does have a pronounced level of empathy and authenticity that is evident throughout his writing. In his book, he invites you to his Clockwork.life community for more resources, and this is where the game changes.
Once you are a member of his community, he immediately starts building a personal relationship with you. If you email him, he will personally email you back and respond directly to your request or question. But it didn’t stop there. He actually took the time to record and send me a personal video message. Who takes the time to do that? And who has time to do that? Obviously, someone who has the time to do what he loves!
Mike is in his business to serve, and it is clear he genuinely wants to help business owners design a business that runs like clockwork. So, let me share just one concept that he teaches in his book. It’s not that this idea is brand new. It is just presented in a way that is easy to remember. It’s so simple that I am constantly reminding myself of the three T’s.
In order to design a business that runs like a well-oiled machine, we need to continually review every business activity in our business and ask this question. Does this business task need to be trimmed, transferred, or trashed?
TRIM – This is another word for streamline. Cut out pieces of the process that are no longer useful. Look at ways you might be spending too much time on an activity. Ask yourself if there is a better or more efficient way to complete the task. Trim the task or business activity so it’s completely smooth and time-efficient.
TRANSFER – Yes, that means delegate or give the task to someone else to handle. I always find myself answering a basic question. Is this the best use of my time? Or could someone else on my team handle this? We handle tasks in our business for many reasons. We’ve always done it. We don’t create the time to train someone else. We are afraid to let go of the responsibility. We believe we can do it better. We cannot run a “clockwork” business without transferring ownership to other capable team members.
TRASH – Sometimes a business activity, task, or idea needs to be trashed. One day you might wake up and ask, “Why are we even doing this?” Or you will suddenly realize that something you’ve been doing is having no impact on the business or ROI. That could be your signal it’s time to trash. Businesses grow and change, so don’t be afraid to throw out old ways of operating or archaic ideas that no longer work.
Running your business activities through the TRIM, TRANSFER, and TRASH test is a continual work in progress. It’s not something you do once and then forget about it. It is a mindset and habit that you develop so you are always designing a business that runs like clockwork.
There are so many small and big golden nuggets in this book. I certainly don’t want to give away any more spoilers. This is just a teaser to entice you to pick up this book and read it. But only if you want to step away from your business (and escape to your dream vacation) and relax knowing it’s running like clockwork while you are gone.
Need some help designing a business that runs like clockwork? Want someone on your team that can manage it all for you while you are away? Amazing OBM is a full-service business management company for coaches and therapists. For more information on our services, visit www.amazingobm.com.
The Book I am Glued to Right Now
November 5, 2018