Knowing your audience is a critical element to any marketing strategy. It affects the messaging, where you will find your ICA, and ultimately how you will develop that know-like-trust factor. Here are some easy ways to know your audience on a deeper level.

In this week’s Open Book Moment, I share an embarrassing story about what happened to me when I thought I had clearly and accurately identified my ideal client avatar, when indeed I had not. Don’t judge – complete transparency here! For more tips on ideal client avatars, visit https://amazingobm.com/identifying-your-ideal-client-and-why-this-really-matters/

Identifying your ideal client is a key component to not only your success in your marketing efforts, but your overall success in your business. When you first start your business it is easy to assume that you want to work with any and everyone who will pay you for the services or products you are […]