With so many social media platforms to choose from, it’s challenging to pick the ones that would benefit your business the most. With 444 million Pinterest users, 40% of them earning more than $75,000 (Source), it’s logical to wonder if Pinterest is right for your business. But before we talk about that, we need to […]

As a company that focuses on supporting heart-centered entrepreneurs in their business growth, I spend a lot of my time studying marketing.  The field of marketing is broad-ranging, especially with the rise of digital marketing. So we have some context for this article, I wanted to share a definition of marketing from the American Marketing […]

LinkedIn is not the social media platform of choice for every business owner.  However, if you are selling a B2B service or targeting executives, corporate professionals, or business owners, LinkedIn is absolutely the place to be. According to Foundation Inc., who shares some alarming LinkedIn statistics, LinkedIn now has over 500 million members, and their […]