As a digital marketing strategist, it may come as a surprise to you when I tell you that online marketing strategies are not enough anymore.  You can post on your social media channels every day, send out weekly emails/blogs, record consistent videos and more.  But in today’s crowded digital world, it is not enough.  Getting […]

How can you use reels in your marketing strategy? Love them or hate them, Instagram Reels are here to stay. Many of us (including me) are not comfortable with using Reels on Instagram. Some of us think they’re frivolous and not meant for serious businesses. Plus why use reels when you can use IG stories […]

Are you a perfectionist?  Have you agonized for months about creating video content for your business?  I get it!  I was once there as well.  I’m a marketing expert and I know how important video is today.  Yet, once upon a time, my team was pushing me to create videos and I dragged my feet […]

Hate it or love it. Video content is here to stay. In fact, video is now the preferred medium for consuming information for a majority of internet users. And it’s only growing in popularity. Including dominating social media. You only have to look at the changes made across every major social network, including Facebook, Instagram, […]

It’s no secret that to compete in business today, you must be on social media.  Even if business owners aren’t posting regularly to social media channels, they at least have a profile set up on LinkedIn, Facebook, Instagram, or Twitter.   When a client comes to me, one of the first areas we dig into is […]

Over 80% of small and medium size businesses are using social media to spread the word about their business.  Yet, most of the clients I work with don’t use it at all, or use social media sparingly. I am no social media guru, but I have learned a few things over the years about using social media […]