Love it or hate it, we all know that the beast that is social media is here to stay, and as a business owner, it’s almost impossible to ignore its importance in your marketing. But just like with any other mystical monster, there are plenty of social media myths circulating around its existence. And it’s […]

Yes, your copy matters. From website copy to social media content, email sequences, and beyond, your copy needs to shine! In this video, I outline 5 ways to make your copy stand out above the rest.

The “social” in social media marketing is no more about your relationship with your customers. It’s about developing healthy relationships and working with others who have the same audience/goal/mission/values as you. It’s about developing strategic social media partnerships and collaborations so that you can harness the power of each other’s brands and audiences. Social media […]

The fact that you can use social media to grow your coaching business isn’t a secret. I know it. You know it. We all know it. The question isn’t whether you should be posting on your social platforms…it’s what the heck should you post?! Coming up with continual content ideas for your social media accounts […]

How can you use reels in your marketing strategy? Love them or hate them, Instagram Reels are here to stay. Many of us (including me) are not comfortable with using Reels on Instagram. Some of us think they’re frivolous and not meant for serious businesses. Plus why use reels when you can use IG stories […]

What would you do if some person comes up to you with a solution to a problem you’ve been having? They describe your problem better than you could describe it yourself. You feel like they understand your beliefs, values, and attitudes towards your situation. In a completely non-stalker, non-creepy way, of course. As long as […]