If you’re like most coaches we work with, marketing on its own can be overwhelming.  There is so much to learn.  And as soon as you learn the “newest” tactic, things change and there is something else to master.  You probably start off thinking you can do stuff yourself (with a little help from $97 […]

INFP-J.  Yep, that’s my Myers-Briggs type. If you’re not familiar with this assessment, the “I” stands for Introvert.  I am an introvert, yet I am also a certified master marketer.  Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business.  Just because we don’t like to be the life […]

Gotta love life and business!  It’s always standing ready to deliver lessons, whether you want to learn them or not.  At the end of every year, it’s always a time of reflection for me, as I look back on what the year has taught me.  And since I spend the majority of my working hours […]

Do you have a presence on LinkedIn?  Are your prospects hanging out on LinkedIn?  If you answered yes to these questions, then you need to start a LinkedIn newsletter.  Eight months ago, I jumped on the LinkedIn newsletter bandwagon and since then I have gone from zero to 884 subscribers.  That is an average of […]

Ugh.  Grrrrr.  Seriously?!  Stop!  Delete.  What a waste of my time!  These are just some of the common reactions we all have when we encounter sleazy marketing tactics.  You’ve been a victim.  I’ve been a victim.  Yet these marketing tactics are still being used over and over again.  It makes you wonder.  Do these actually […]

Let’s say you’ve had a gorgeous piece of art custom-made for your home. You’ve invested a hefty amount of thought, time, and money into this stunning work that will no doubt be a true highlight on your wall for years to come.  When the piece is finally done, you hang it up, post a snapshot […]