The other day I was listening to a fellow colleague’s Instagram story on Maslow’s hierarchy of needs.  She was comparing this well known hierarchy to the process of building a business. In her SOLE system, she identifies the first tier as the Emerging CEO. It’s the stage when we are in survival mode and our […]

Whether you are a coach, course creator, or personal transformation expert, you know you have a super valuable offer to share. And you know launching it strategically will help you get it to the right people. You’ve scoured Google, listened to marketing and launch experts, and perhaps bought courses. But you still don’t know the […]

Many of us are familiar with being a people pleaser. Saying yes to an ‘urgent’ ‘quick task’ for your long-term client. Or agreeing to hop on a meeting when you know the issue could be resolved through a short email. How about those clarity-call conversations that somehow turn into a consultation or coaching session? I […]

If you’re like most coaches we work with, marketing on its own can be overwhelming.  There is so much to learn.  And as soon as you learn the “newest” tactic, things change and there is something else to master.  You probably start off thinking you can do stuff yourself (with a little help from $97 […]

Last month, my team and I were involved with a very big client launch.  The purpose of the launch was to sell a high priced self-study course to a very specific niche market.  Although my client had a fairly healthy email list to launch to, we still needed to expand her reach. Rather than go […]

INFP-J.  Yep, that’s my Myers-Briggs type. If you’re not familiar with this assessment, the “I” stands for Introvert.  I am an introvert, yet I am also a certified master marketer.  Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business.  Just because we don’t like to be the life […]

When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts, or more creative and visual categories.  Planning a wedding?  Sure, go to Pinterest for thousands of cute ideas.  Want to get a tattoo?  Ooh, Pinterest will show you lots of great designs.  So, it’s very easy to completely […]