It’s no secret that to compete in business today, you must be on social media.  Even if business owners aren’t posting regularly to social media channels, they at least have a profile set up on LinkedIn, Facebook, Instagram, or Twitter.   When a client comes to me, one of the first areas we dig into is […]

If there is one thing I am passionate about, it is constant learning.  You will find me forever scouring the web for new leaders I can learn from.  Normally there is something about their free offer that attracts me, and then I subscribe.  Sometimes people will win me over and I will become a loyal […]

Just recently, I had a conversation with one of my team members.  I said to her, “I don’t think my website is attracting leads.” She asked permission to give her feedback. This started an honest dialogue between us.  “Your website is not going to appeal to the type of clients you want. It reminds me […]

Many business owners, when they start out, want to market to anyone and everyone who will buy their products or services.  I was one of those business owners.  And I didn’t make the mistake once; I made it twice. Business #1 – True to You Life Coaching offered life coaching services to anyone who wanted […]

It seems simple enough. If you are busy and business is growing, then your marketing must be working, right?  That’s not necessarily the case.  One of my clients has a steady stream of leads but her business is not what she envisions.  The problem is her marketing is not attracting the “type” of leads she is looking for.  For your […]

Over 80% of small and medium size businesses are using social media to spread the word about their business.  Yet, most of the clients I work with don’t use it at all, or use social media sparingly. I am no social media guru, but I have learned a few things over the years about using social media […]

One of my clients has been experiencing a steady decline in new business over the last three years. Through our conversations, I have learned that marketing has not been a primary focus for them.  As a result, their pipeline has dried up and sales continue to drop every year. Sometimes, as small business owners, we get so […]