What do you think? Do you think you should be vulnerable in your marketing? Should you be completely transparent and authentic and risk being judged and rejected by others? No doubt there is risk involved because not everyone can relate to vulnerability, but I think the benefits far outweigh the risks. This is what I […]

As a company that focuses on supporting heart-centered entrepreneurs in their business growth, I spend a lot of my time studying marketing.  The field of marketing is broad-ranging, especially with the rise of digital marketing. So we have some context for this article, I wanted to share a definition of marketing from the American Marketing […]

It’s no secret that to compete in business today, you must be on social media.  Even if business owners aren’t posting regularly to social media channels, they at least have a profile set up on LinkedIn, Facebook, Instagram, or Twitter.   When a client comes to me, one of the first areas we dig into is […]

If there is one thing I am passionate about, it is constant learning.  You will find me forever scouring the web for new leaders I can learn from.  Normally there is something about their free offer that attracts me, and then I subscribe.  Sometimes people will win me over and I will become a loyal […]

Just recently, I had a conversation with one of my team members.  I said to her, “I don’t think my website is attracting leads.” She asked permission to give her feedback. This started an honest dialogue between us.  “Your website is not going to appeal to the type of clients you want. It reminds me […]

Many business owners, when they start out, want to market to anyone and everyone who will buy their products or services.  I was one of those business owners.  And I didn’t make the mistake once; I made it twice. Business #1 – True to You Life Coaching offered life coaching services to anyone who wanted […]

It seems simple enough. If you are busy and business is growing, then your marketing must be working, right?  That’s not necessarily the case.  One of my clients has a steady stream of leads but her business is not what she envisions.  The problem is her marketing is not attracting the “type” of leads she is looking for.  For your […]