It can be tough to hear the word “No” when you pitch your offer or land on a sales call with a prospect. But what if you could use these “nos” to do some market research and improve your offer? Here are 5 reasons your prospects might be saying no and what you can do […]

Knowing your audience is a critical element to any marketing strategy. It affects the messaging, where you will find your ICA, and ultimately how you will develop that know-like-trust factor. Here are some easy ways to know your audience on a deeper level.