As a launch strategist and marketing coach, I have helped countless coaches and course creators plan for and execute on launching a new offer.  It’s a time filled with anticipation, uncertainty, and excitement.  These coaches and course creators have had an idea brewing in their minds for quite some time and they have finally built […]

So you didn’t hit your launch goals. You didn’t get many people to sign up or buy. Perhaps the launch didn’t reach the people it was intended for. Or enough people didn’t click on your landing page. Whatever the reasons for a failed launch are, it always leaves you feeling exhausted, confused, worried, and wondering […]

As a launch manager, I have the experience of many clients coming to me to help them launch their offer.  I know, in these clients’ minds, having an “expert” marketing team will ensure the success of their launch.  They look to me and my team to work our magic and produce tons of sales for […]

Right now my team and I are in the middle of preparing for a big launch that will take place on December 4th for one of our clients.  This isn’t our first launch, but it is certainly our most well-planned launch. Maybe you’ve never done an official online launch, but I bet you have participated […]