Planning and executing a successful launch requires a launch strategy, good copy, cohesive design, an engagement strategy, management, and so much more. Yes, you can probably do it alone if you have a huge amount of time and the skills to go with it. But if you want to hit the ground running and avoid […]

Over the last seven years, I have acted as the launch manager for many client launches. I have witnessed the roller coaster of emotions, and have even gotten caught up in these emotions myself.  To give you an example of how all encompassing launches are, one evening, in passing, I mentioned to my spouse that […]

Whether you are a coach, course creator, or personal transformation expert, you know you have a super valuable offer to share. And you know launching it strategically will help you get it to the right people. You’ve scoured Google, listened to marketing and launch experts, and perhaps bought courses. But you still don’t know the […]

Last month, my team and I were involved with a very big client launch.  The purpose of the launch was to sell a high priced self-study course to a very specific niche market.  Although my client had a fairly healthy email list to launch to, we still needed to expand her reach. Rather than go […]

My client Wendy came to our last launch meeting completely deflated.  She was in the middle of her very first launch and she was overwhelmed with feelings of insecurity, imposter syndrome, and stress.  All very normal when you are constantly faced with a bunch of “first times”.  First time launching.  First time to present her […]

As a launch strategist and marketing coach, I have helped countless coaches and course creators plan for and execute on launching a new offer.  It’s a time filled with anticipation, uncertainty, and excitement.  These coaches and course creators have had an idea brewing in their minds for quite some time and they have finally built […]

So you didn’t hit your launch goals. You didn’t get many people to sign up or buy. Perhaps the launch didn’t reach the people it was intended for. Or enough people didn’t click on your landing page. Whatever the reasons for a failed launch are, it always leaves you feeling exhausted, confused, worried, and wondering […]