Planning and executing a successful launch requires a launch strategy, good copy, cohesive design, an engagement strategy, management, and so much more. Yes, you can probably do it alone if you have a huge amount of time and the skills to go with it. But if you want to hit the ground running and avoid […]

Over the last seven years, I have acted as the launch manager for many client launches. I have witnessed the roller coaster of emotions, and have even gotten caught up in these emotions myself.  To give you an example of how all encompassing launches are, one evening, in passing, I mentioned to my spouse that […]

Whether you are a coach, course creator, or personal transformation expert, you know you have a super valuable offer to share. And you know launching it strategically will help you get it to the right people. You’ve scoured Google, listened to marketing and launch experts, and perhaps bought courses. But you still don’t know the […]

Launching a new coaching offer (or existing one) can be both exciting and overwhelming. On the one hand, there is the anticipation of a boost in income, in addition to helping more clients create transformation in their lives.  But with that comes all the planning and execution that is needed to pull off a successful […]

Last month, my team and I were involved with a very big client launch.  The purpose of the launch was to sell a high priced self-study course to a very specific niche market.  Although my client had a fairly healthy email list to launch to, we still needed to expand her reach. Rather than go […]

As a launch manager, I have the experience of many clients coming to me to help them launch their offer.  I know, in these clients’ minds, having an “expert” marketing team will ensure the success of their launch.  They look to me and my team to work our magic and produce tons of sales for […]