Many business owners, when they start out, want to market to anyone and everyone who will buy their products or services.  I was one of those business owners.  And I didn’t make the mistake once; I made it twice. Business #1 – True to You Life Coaching offered life coaching services to anyone who wanted […]

It seems simple enough. If you are busy and business is growing, then your marketing must be working, right?  That’s not necessarily the case.  One of my clients has a steady stream of leads but her business is not what she envisions.  The problem is her marketing is not attracting the “type” of leads she is looking for.  For your […]