I want to tell you a story that illustrates the importance of building your email list the right way.  It’s important because, if not done right, your email list just turns into one more thing that you have to maintain WITHOUT any returns. Kinda like treating your dog like a prince and hoping one day […]

You know you need to build your email list.  Because without an email list, you don’t have ownership of your prospects.  Yes, you can sell on social media.  Of course, you can network and bring in leads that way.  But email marketing is one of the most effective ways to nurture cold prospects and convert […]

I admit it.  I hung onto MailChimp for a long time.  Secretly, I think I was just in love with their little monkey.  He’s cute, and not only was MailChimp free, I was also familiar with this popular email software tool.  Not quite ready for something like Infusionsoft or Ontraport, I chose to move to […]