What will make you invest in an offer faster? The person selling their offer to you saying how awesome it is? Social proof detailing how amazing an offer is? Or actual words from someone similar to you describing exactly HOW the offer helped them and the process they had to go through to reach where […]

When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts, or more creative and visual categories.  Planning a wedding?  Sure, go to Pinterest for thousands of cute ideas.  Want to get a tattoo?  Ooh, Pinterest will show you lots of great designs.  So, it’s very easy to completely […]

Coming up with fresh content ideas can be tough. Either content ideas flow or we feel stuck, unsure of what to write or talk about. In this week’s Open Book Moment video, I talk about 3 content myths that you must bust to keep your energy and ideas flowing. For more tips on content, visit […]

In 2016, Julia Cameron celebrated the 25th anniversary of her groundbreaking book The Artist’s Way – A Spiritual Path to Higher Creativity. I remember being totally absorbed with this book, fascinated by her techniques for tapping into your creativity. At the time, if you asked me if I was creative, I would have screamed “No!”  […]

Let’s say you’ve had a gorgeous piece of art custom-made for your home. You’ve invested a hefty amount of thought, time, and money into this stunning work that will no doubt be a true highlight on your wall for years to come.  When the piece is finally done, you hang it up, post a snapshot […]

Why do some coaches successfully launch and grow their business in a relatively short period of time, while others struggle for years to make any money?  Is it because the successful coaches are smarter? Highly doubtful. Is it that they work harder? Definitely not true either. Maybe they just got lucky?  Not likely. Achieving the […]

As a company that focuses on supporting heart-centered entrepreneurs in their business growth, I spend a lot of my time studying marketing.  The field of marketing is broad-ranging, especially with the rise of digital marketing. So we have some context for this article, I wanted to share a definition of marketing from the American Marketing […]