Blog posts drive traffic to your website and landing pages, and get eyeballs on your offer or services. Blog posts give Google a reason to point people to your site AND they give these people a reason to continue returning to your site once they’ve found it. So it’s natural to want to increase traffic […]

Yes, your copy matters. From website copy to social media content, email sequences, and beyond, your copy needs to shine! In this video, I outline 5 ways to make your copy stand out above the rest.

What would you do if some person comes up to you with a solution to a problem you’ve been having? They describe your problem better than you could describe it yourself. You feel like they understand your beliefs, values, and attitudes towards your situation. In a completely non-stalker, non-creepy way, of course. As long as […]

Halloween is almost here, and everyone’s focusing on all things spooky (or maybe you’re like me and focusing on all things chocolate). But the truth is, as entrepreneurs, we don’t usually wait until October 31st to be obsessed with our fears. In fact, it’s often all too easy to get hung up on things we’re […]