Identifying your ideal client is a key component to not only your success in your marketing efforts, but your overall success in your business. When you first start your business it is easy to assume that you want to work with any and everyone who will pay you for the services or products you are […]

Currently, I am working on an internet marketing certification program.  One of the classes I was listening to this morning addresses the importance of researching your market as part of your internet marketing strategy.  This topic was of particular interest to me as I prepare to do in-depth market research for one of my clients. […]

High school starts in Willow Glen at 9 AM on Monday mornings.  My son has never been late for school, but this Monday morning was an exception.  At 8:30, I called out a reminder to my son “Don’t you think we should get going?” He assured me we had plenty of time, and there was no need to […]