Most of us have been ready to kick 2020 to the curb since about mid-March, but now that this challenging year is finally coming to a close, the question of whether or not you’re prepared for what’s next is rising to the surface. It’s time to look yourself in the mirror and decide: are you […]

This week I was tasked with a rather large research project.  A client wants to start a podcast for the first time. Her thoughts were that podcasting is a great way to connect with potential clients, expand her reach, and establish herself as a thought leader.  She is absolutely right! Podcasting, if done right, can […]

Currently, I am working on an internet marketing certification program.  One of the classes I was listening to this morning addresses the importance of researching your market as part of your internet marketing strategy.  This topic was of particular interest to me as I prepare to do in-depth market research for one of my clients. […]