When you first started your business, it may have been a one-woman (or one-man) show. You DYI-ed everything from your marketing to your bookkeeping to the actual service you were providing. But eventually, it was time to grow and outsource certain tasks, so you could focus on your zone of genius, your secret sauce… you […]

Creating engaging and visually appealing graphics for your social media is crucial if you want your ideal client to take notice of (and remember!) you. Did you know that your brain only remembers around 10% of the information you hear three days after you’ve heard it? But, if you add an image to that information […]

What makes you stop scrolling in your social feed? Does the image play a role in whether or not you pay attention to the actual content? My guess it does. Here are my 3 pet peeves when it comes to social media images. I’m curious. What do you like or dislike about today’s social media […]

In this week’s Open Book Moment, I share an embarrassing story about what happened to me when I thought I had clearly and accurately identified my ideal client avatar, when indeed I had not. Don’t judge – complete transparency here! For more tips on ideal client avatars, visit https://amazingobm.com/identifying-your-ideal-client-and-why-this-really-matters/

Identifying your ideal client is a key component to not only your success in your marketing efforts, but your overall success in your business. When you first start your business it is easy to assume that you want to work with any and everyone who will pay you for the services or products you are […]