In any successful business, you will find three main functions and the people who support them – the doers, the managers, and the leaders. There are many tasks to accomplish, processes and people to manage, and even leaders to steer the company towards success. All functions and people are integral to the business. Without any of these three, the organization will suffer.
When you first start your business, you are wearing all three hats. You are the visionary with the big ideas and dreams. You are the hustler out there bringing in new business. You are managing your day to day operations to make sure your clients are happy, and your business is growing. And you are handling all the little tasks that need to be done to set up and run your business.
Then one day you wake up and realize your business has grown, and you can no longer be the doer, the manager, and the leader. It’s simply too much to handle, and changes have to be made. Scaling your business will require you to take a hard look at each of these functions and make decisions about who will take on these roles for you.
I love the doers. They get stuff done. They love to be in a support role, and they often enjoy detailed, monotonous tasks. Sometimes the doers are technical in nature and they focus on getting specialized tasks done. The doers in your business are handling administrative tasks like maintaining your CRM or scheduling appointments in your calendar. They are entering blog posts, posting social media tips, or preparing presentations for you. With the doers, you tell them what to do and they do it. Their level of expertise is focused on the task itself.
For a small business owner like yourself, your doers are your virtual assistants, your website designers, your copywriter, and anyone else that is carrying out a specific task. Sometimes these tasks are ongoing, and other times they are project based. More often than not, the doers require management – your management or someone else’s.
Your first step towards scaling your biz is delegating to the doers. They help take some of the tasks off your plate. What are you “doing” right now in your business that is better handled by someone else? Whether it’s due to time, your expertise or your desire, what tasks need to land on your “NO” list? No, it is not smart to spend my time or energy on this task.
Right around the 100k in revenue mark, and sometimes before, you will need some serious management to scale. More sophisticated processes will need to be implemented. All the moving pieces will require management. You may have multiple team members or contractors that you are dealing with to carry out various projects. Monies need to be managed. An experienced business person will be necessary to deliver exceptional client care. All the business management pieces that are robbing your time and energy are now interfering with your ability to lead the business and deliver to your clients.
In steps your first business manager, otherwise known as an online business manager (OBM) or virtual business manager. Your OBM is experienced in all areas of business management. His or her specialty is strategizing with you to make sure you have all the “right” systems and processes in place. Your OBM is a project manager on steroids, making sure all the operations are humming along and no one is dropping the ball, including you.
She is overseeing important elements of your business such as finances, marketing, client care, events, and anything else that makes money for your company. In some cases, your OBM is also the doer, and other times your OBM is managing all the doers. Without a virtual business manager, you are doing all the managing yourself, and probably quite stressed. Ask yourself how much of your time is spent on managing your business. Are you lying awake at night worrying about whether or not your business is running smoothly? How much energy is spent on making sure your doers are doing their job? Answers to these questions will determine if you are ready for a business manager.
That’s you. The dreamer. The visionary. The business planner and strategist. The goal setter. The one that people follow because they are attracted to your mission and your vision. The leader is the guide, the coach, the inspirer and the developer of his/her team. In a small business setting, you are the one building relationships with potential clients. You are being the expert that you are – delivering outstanding services and products to your tribe. It’s because of you that the business fails, survives or thrives.
Your doers and your managers look up to you. They want to see you succeed and they are on the journey with you. If you are not leading yourself and the business, they flounder and look for direction. Personally, I work for a lot of business owners. The ones with outstanding leadership are the ones that I am most excited to work for. They are the ones I will go to the wall for to help them succeed. Every business needs a strong and healthy leader. The better you become at delegating the doing and relinquishing the management, the more time and energy you have to lead and transform the world with your business.
Food for Thought: How much time and energy are you currently spending as the doer, the manager and the leader of your business? Are you ready to shift?
Structuring Your Biz for Scalability
July 20, 2018