When an experienced transition coach for tax, accounting and finance professionals meets a talented digital marketing team, magic happens. This SquareSpace website launch was a labor of love for all of us. And we are very excited to share it with you.
We had a blast working with Greg Crossan, a coach who helps tax, accounting and finance professionals; find their balance, lead with confidence, and transform their life and career. His goal is to help these professionals design and implement a transition aligned with their whole self, to reach their professional and personal goals.
As someone with 30 years of experience in the industry, Greg believes that everyone holds the potential to create a life and career of their choosing. They just need to unlock it by looking within themselves. We ensured that this depth of emotion and expertise was reflected in every aspect of his SquareSpace website as we worked with him to build his entire brand and website.
Greg wanted his online home to reflect his values, his passion for helping fellow professionals, and the importance of knowing oneself. He also wanted to shed light on iPEC’s proprietary Core Energy Coaching™ methodology which made up the core of his coaching. We wanted to provide Greg with a website that acted as an important part of Greg’s sales funnel and messaging, and so much more!
Team AOBM designed a website where people could see the possibilities and opportunities working with Greg would bring.
Our SquareSpace Website Launch To-Do List:
- Understand Greg’s brand and business, including what Greg was planning to bring to the table as a coach. We also took a quick peek at iPEC and how it played a role in what Greg wanted to do for his clients.
- Design an unmissable brand, and brand assets (Logos, colors, and fonts), that would reaffirm the website (and Greg) as a safe space for his audience, leads, and potential clients. We also wanted the branding to reflect Greg’s values and his love for hiking and nature.
- Write strategic copy for his lead magnet opt-in page, home page, coaching page, and about page. This included reading his e-book (which is the lead magnet) and summarizing the huge amount of value it provided to tax, accounting, and finance professionals.
- Create an easy-to-navigate, cohesive, SEO-optimized website that both Greg and his ideal humans love.
- Create an on-brand, highly flexible website that can be scaled up as Greg’s business grows further.
After the initial clarity call, where we decided we’d be a great fit to work together, Greg filled out our branding and offer questionnaires.
Based on his answers, we came up with a strategic website layout and determined what pages to give priority to as per his current needs.
Once the site map was approved, we started working on the copy for his website. We worked on the copy for one page at a time, and only when Greg was completely happy with the results did we move on to the next.
While the copy and the messaging were being written and finalized, we also started the process of coming up with cohesive brand colors, logo, and other assets.
Greg was involved in each phase of the project, and his input was taken on board. Tweaks were made (keeping Greg’s messaging and strategy in mind) until Greg was completely happy with the results.
Once the copy for a particular page was approved, we moved on to the design phase of the website. As with the copy, we ensured Greg remained in the loop for the design of every page of his website.
An on-brand SquareSpace website that:
1) is a high-functioning part of a successful, converting sales funnel for Greg’s coaching business
2) leads people to his email list
3) exemplifies Greg’s mission and values
4) gives a deeper look into Greg as a person
3) showcases his expertise and history as a fellow professional and then a coach.
Check out these website pages!
Here’s What Greg Has To Say About His SquareSpace Website Launch And Team AOBM.
I recently changed careers from being a corporate tax executive to starting my own coaching business. Having worked for large multinational companies I never needed to know about marketing, branding, and how to build a website. I’m so glad I found Lori. Lori and her team were excellent at helping me organize my thoughts on branding, target client profiles, and how I would position myself in the market. I had many questions during the project, and Lori was patient and always there to help. The website designs and copywriting her team produced were exceptional. I am thrilled with how everything turned out. If you are looking for help with marketing, branding, or website design, I highly recommend Lori and her team at Amazing OBM. They exceeded my expectations throughout the project.
This testimonial makes us go 🔽🔽
We asked Greg about his thoughts on working together and his new website.
Here’s what he had to say:
What was your favorite part of working together?
Your questionnaires that I completed made it much easier considering I had no marketing experience. They walked me through all the details, and you were very patient with me while I was learning. You really went above and beyond in helping create an amazing, finished product.
Do you think this new website will help you empower tax, accounting and finance professionals to navigate transitions in their lives? How?
I do. It really lays out the struggles my target clients face and shows them how I can help. It highlights my experience and my new training in a powerful coaching methodology that will assist my clients in transitions that will lead them to more joyful and fulfilling lives.
Name one thing that’s your absolute favorite about the website.
I really like the brand image Lori helped me to design. The colors, fonts, and logo really came out great.
Our team who made this possible:
Lori: Our team leader and chief strategist who skillfully brought everything together from the branding to the copy and the design.
Lori Young is a certified FGS master marketer, certified Empowerment Coach, and leader of this amazing team. As a two-time entrepreneur, Lori is passionate about helping heart-centered coaches realize their dreams. She loves spending time with her clients, strategizing on the best ways to grow their biz, while also creating a smooth, operational flow that saves time and money. Lori is passionate about her team and creating a collaborative effort that helps everyone have fun while making a big impact. In her spare time, she is spending time with family & friends, working out, binging her favorite shows, or enjoying a nice glass of buttery Chardonnay or a Buffalo Trace Manhattan on a Friday night.
Clifton Strengths: Relator, Empathy, Achiever, Connectedness, Harmony
Leanne: Our graphic designer and brand strategist
A wife, a mom, and a Graphic designer, Leanne is not much of a talker but can express herself best through visuals. Designing is her passion and her family is what keeps her going. She loves quiet and serene places. It helps her think clearly and creatively.
Clifton Strengths: Developer, Harmony, Restorative, Belief, Consistency
Amy: Our website designer and branding maven
Amy brings her passion for anything technical to help our clients stay on top of the latest technology. She pays close attention to the smallest details and loves to come up with creative solutions.
At Amazing OBM, Amy is busy setting up email automations, designing websites, creating landing and sales pages, and anything else technical Lori throws her way. Amy enjoys spending time with her family, reading, and watching Netflix.
Clifton Strengths: Strategic, Empathy, Input, Restorative, Individualization.
Drashti: Our messaging expert and copywriter
As a copywriter and strategist, Drashti aims to use her skills and combined experience over the years as a writer, designer, and entrepreneur with a business degree to help businesses create content that speaks to their audience, inspires them, drives leads, and generates sales. Efficiency, creativity, and honest hard work are the three mantras she lives by. When not writing or traveling, you can find her with her nose in a book or elbow deep in her latest DIY project.
Clifton Strengths: Input, Connectedness, Intellection, Restorative, Communication
Ready to get a website that’s a real reflection of who you are? An online home for your business that persuades your ideal audience to choose you? Get in touch! We’d love to partner with you and be the experts you need on your team to experience your next level of business growth. Contact us today for a free consultation.
SquareSpace Website Launch: Transition Coach
August 1, 2023