Over 700 million. That’s the number of users LinkedIn has globally.  Making it a great place to build connections, generate leads, and establish your expertise. Especially if you can land in your ideal clients’ email inbox.  And you can with a LinkedIn newsletter.

Don’t take the sleazy approach to marketing on LinkedIn with spammy DMs.  Allow LinkedIn to attract your ideal prospects by showing them your valuable content in the form of a newsletter.

You can set up a LinkedIn newsletter in 5 simple steps.

1. Go to your LinkedIn profile and turn the creator mode on. That gives you access to creating newsletters as long as you have over 150 connections/followers.
2. Now, go to your homepage, click on ‘Write an article’ at the top of your page. Select ‘Create newsletter’.
3. Add a catchy title, logo, and description of your newsletter, and click done.
4. Write an engaging newsletter article.
5. Once finished click on ‘Publish’ at the top of the screen.

There you have it. You have just created your newsletter.

via GIPHY

It’s equally easy to get subscribers for it.

Once your first newsletter article is published, your connections and followers will get an invite to subscribe to your newsletter. And since your contact list already values you/your brand, they’ll be more likely to subscribe than random strangers. 

Take it from someone who knows. I went from 0 to 1200 subscribers in less than a year. And they’re only growing. Which leads me to the next point.

A LinkedIn newsletter can be an effective tool for growth.

Anyone can discover, read, and share your LinkedIn newsletter. If you’re putting out valuable content that gets more engagement, Linkedin will push it to more people. That’s more eyes on your content, more meaningful connections, and a better chance to build your authority. All of which translates into more aligned leads.

With the newsletter, you can also ensure that you’re not lost in the noise and forgotten.

You can easily land in your target audience’s email inbox.

Everytime you publish a newsletter, your subscribers get in-app and email notifications. Ensuring that your newsletter lands where they can see it, instead of getting lost on someone’s feed among all the other content.

The best part … you don’t need to reinvent the wheel.

You can simply use your existing email content and push it out to LinkedIn in the form of a newsletter. Or you can repurpose your blog posts, articles, videos, or social media posts into an engaging newsletter people would want to open. 

So there you have it – a simple and effective way to reach your audience on LinkedIn. Let us know if this convinced you to join the LinkedIn newsletter bandwagon. And if not, what’s stopping you? Can we be of some assistance? I’d love to know.