Planning and executing a successful launch requires a launch strategy, good copy, cohesive design, an engagement strategy, management, and so much more. Yes, you can probably do it alone if you have a huge amount of time and the skills to go with it. But if you want to hit the ground running and avoid launch anxiety in the process, hiring experts is the way to go.
There are so many moving parts to launching that there are whole agencies and individuals who specialize solely in launch support! A full-service launch team includes many experts, including an OBM or project managers, tech VAs, copywriter, graphic designers, ads managers, and more depending on the ins and outs of your business and offer.
Let’s explore some of the most commonly needed roles you should consider hiring to help support you in your next launch.
This person is like your co-pilot. She is responsible for mapping out the overall client journey. You want to hire someone who has a proven track record heading up launches in your industry.
Your launch manager will create a marketing plan, manage other team members, and coordinate with you throughout the process to make sure all deadlines are being met. And, importantly, she will help you set launch goals and monitor overall metrics.
During the launch, she will monitor the overall flow, troubleshooting any obstacles that arise. Part of a manager’s job is to advise you of any pivots or changes that need to be made and to make sure that communications are always flowing.
After the launch, she should provide you with a full debrief, including all the important metrics and key takeaways.
Having a virtual assistant who specializes in tech is crucial if you don’t want to spend hours scheduling emails, social posts, and more. Your tech VA will be in charge of all the backend systems that make the launch run smoothly.
A tech VA can help set up your online course or membership. They know how to pull important stats like open rates, social media engagement, and more.
One of the most important jobs your tech VA will handle is the testing of systems prior to your launch going live. They test each piece and troubleshoot any problems. Having a talented tech VA on your team is the best way to keep your potential clients from getting tripped up by glitches or gaps.
Unless you are an excellent writer with a strong sense of buyer psychology and emotions, you will need to hire a copywriter. This person should have experience and training in conversion copywriting, which is a particular skill set used in sales copy.
Your copywriter’s job is to help you dial in your messaging so clearly for your ideal clients that they feel compelled to sign up for your offer – not by convincing them, but by understanding, empathizing, and communicating the clear transformation your offer provides. She will use that key messaging to craft the words you’ll use on your sales page, emails, and more.
Having a talented launch copywriter in your corner can be the difference between your launch flopping versus flourishing.
A well-designed sales page and brand collateral is just as important as dialed-in messaging. You will want to work with a graphic/web designer who has experience designing sales pages specifically.
They can create an overall brand aesthetic for your launch to keep everything cohesive. Some graphic designers may also include social media templates; however, you’ll see the most return on investment with a strategically designed sales page.
If you plan to run ads to promote your launch, you will need to hire an ads manager. At Amazing OBM, we don’t recommend running ads until you’ve gotten a handful of launches under your belt. After that, you may want to explore Facebook, Google, Pinterest, or Instagram ads to get more eyes on your offer.
Ads require a ton of strategy and knowledge to pull off successfully. Your ads manager will develop a strategy, budget, and system for monitoring ads throughout your launch. They are responsible for knowing how to target your ideal clients and where your money is best spent.
During the launch, they will actively monitor the performance of your ads and suggest adjustments as needed. A great ads manager will help you maximize your ROI in ways most coaches cannot replicate on their own.
Let Us Help Make Your Launch a Seamless, Stress-Free Success
With launch packages to meet different clients’ needs and budgets, Amazing OBM has a full team standing by waiting to support your next launch. We have managed numerous launches as a well-oiled machine. Read about our day-in-the-life of 20 launches here: https://amazingobm.com/a-day-in-the-life-of-20-client-launches/, then meet our team:
Your launch strategist and project manager
Your kickass copywriting expert
Meet Leigh Ann:
Your conversion copywriter and social media content maven
Your website design and technical specialist (Kajabi and SquareSpace)
Your graphic designer extraordinaire
Your video editor, course uploader, and jane-of-all trades
Planning a launch this year? Have a chat with us at Amazing OBM! We could be the experienced team that celebrates with you when you have your next successful launch.
Planning a Launch? Consider Hiring These Experts to Help
August 22, 2023