AI is the new buzzword in almost every industry because its applications (and implications) are many. And as with any new discovery or invention, people both applaud and fear it. I still have people in my circle who fear AI will take over their jobs. They’re not alone.
It’s time to uncover why (and how) AI can be your best friend (and not your worst enemy). Cause like it or not, AI is here to stay. And the sooner we learn to use it for our needs, the faster we will grow.
AI Won’t Replace Humans — But Humans With AI Will Replace Humans Without AI – A quote from Harvard Business Review (HBR)
HBR is not wrong! AI can crunch massive data, spot trends, and handle repetitive tasks, freeing you up to focus on the creative and strategic side of things. Why wouldn’t people (and companies) like to use it?
For heart-centered coaches and course creators, using AI is more a matter of enhancing human connection and impact than it is about automation and efficiency. But who says you can’t do both?!
AI Can Be Beneficial In Many Ways
Believe it or not, if used well, AI can help you focus on what truly matters—guiding and empowering individuals to reach their full potential. Here are a few ways it can do that:
- AI can help you understand your client’s learning patterns better. Because of this, you can tailor content to individual client needs. For example, platforms like Coursera offer AI analytics tools for course creators to track learner engagement and performance.
- AI can even help you analyze performance and marketing metrics so you can identify which marketing channels are most effective, which coaching techniques yield the best results, and where you can improve your services. Kajabi is a good example of this.
- AI-driven chatbots can provide instant support to clients, answering common questions and providing guidance 24/7. This saves you from spending time answering the same questions again and again.
- You can even use AI to suggest additional resources or courses to your clients based on their progress and interests.
- This one is my personal favorite, using AI for time management! It can help you manage your schedules, and automate appointment bookings and reminders.
- Your use of AI can also help others! With AI you can provide real-time translation, closed captions, and text-to-speech functionality, making sure your content is more accessible and reaches a broader audience.
- Someone I know treats ChatGPT as a business partner to share ideas with and rant to. It has worked wonders for her stress.
None of this requires you to be unethical or something other than who you are.
And since we are a digital marketing agency for coaches and course creators, we have a special section for how you can use AI in digital marketing. You’re welcome😉
Here’s How Coaches And Course Creators Like You Can Use AI In Their Digital Marketing Processes
From content creation to making entire websites from scratch, there’s nothing AI can’t do when it comes to digital marketing. But does it do that well? I say no, but leave you to be the judge.
While nothing can beat a professional, human digital marketing team, there’s no harm in using it for inspiration and collecting data. You can use it for:
Creating marketing funnels and email campaigns:
Programs like Thrivecart and MailerLite now use AI to help you create widely used marketing campaigns and funnels. These funnels and campaigns are automated. So once set per your sales and audience needs, you can forget about them.
It can even create a content marketing plan provided you use the right prompts and give it enough feedback and information.
Content planning and creation:
AI can assist in generating content ideas, creating blog posts, and curating relevant articles or resources to share with your audience. This includes content for social media posts, Facebook ads, Pinterest pins and so much more.
We now have AI-assisted tools that can create videos out of blog posts or other text provided. Imagine the amount of time saved! This also works in reverse! There are tools that can take an entire YouTube video and then distill it down into its key points. Which you can then use for carousel posts and other social media posts.
Creating lesson plans and course materials:
It can even help you make quizzes! But remember to use these as inspiration and NOT something you can directly copy and paste for your use.
SEO and Content Strategy:
Keyword research and SEO tools have been using AI since forever to identify relevant keywords, and suggest topics that are likely to rank well in search results. Only now, this has become even easier with ChatGPT. There are plugins and extensions you can use, or specific prompts that will help you create SEO content strategy.
Social Media Management:
After you write your social media posts (with or without the help of AI) you can use one of the many schedulers out there to schedule and automate social media posts, analyze trends, and suggest content ideas.
Know what you want to say to someone but don’t know how to write it? Ask AI! No, seriously. Check out this gem from Reddit.🔽
And that’s not all! AI can help analyze your email after you’ve written it and suggest improvements in subject lines, content, and send times to maximize open rates and click-through rates.
Repurpose existing content:
The best way to reduce overwhelm, repurpose existing content! Even better…use AI to do it! Here’s a blog post on repurposing your foundational pieces of content and the best AI tools to help you with it. The best part…since we are using existing content here, we don’t have to worry about our personality or voice getting lost.
Canva uses AI to recommend design elements, fonts, and colors. It can help you create professional-looking infographics or images for social media shares.
There are even AI tools that design entire websites for you! The jury is still out on whether these websites actually do their jobs.
The best part…you can do it without losing yourself in the process
All you need is to find the right balance…
Think of your AI as a Virtual Assistant you can bounce ideas off. Or a friendly collaborator who can add to your ideas or answer questions like: ‘What do you think my target audience’s needs are?’
Of course, you’ll have to specify who you are and who your audience is first. Once you do that, your AI is primed to answer any questions you may have about your industry. Or give you ideas and suggestions you can tweak and implement.
Maintain human connection. While AI can streamline many aspects of your business, never lose sight of the importance of the human connection. You are the person that makes your business unique. It’s your tone, your personality, your passion and ideas that fuel your business. Don’t lose sight of them. For it’s these qualities that make your people want to work with you in the first place.
Use it to perform mundane, repetitive tasks that don’t require your personal touch. This will free up your time for doing what only you are capable of. Like networking, taking client calls, and focusing on helping people.
Maintain transparency with your clients if you use AI in your coaching process. Clients should always know when they are interacting with AI-driven tools versus when they are in direct communication with you.
Establish clear boundaries for when and how AI is used in your coaching practice. This will help you maintain control over your business and ensure that AI complements your coaching rather than replacing it.
Stay true to your client and audience’s needs. Yours too! Remember that AI can never replace human connection, empathy, and creativity. So use its recommendations with a grain of salt. Change words and sentences to sound like you, tweak the plans it comes up with based on what your audience needs, and never take its citations and research at face value. Do some fact-checking yourself.
And if you are not comfortable working with AI, there are many human-first digital marketing agencies out there (like us!) that can fulfill all your digital marketing needs.
PS: Don’t forget to thank your robot once it’s helped you. You would thank your BFF for helping you, wouldn’t you?
All of this ensures you are still…you. That you haven’t given over to mindlessly following what AI says. Instead, you are using AI as it’s meant to be used. As a tool to:
- enhance your existing skills
- save your time
- allow you to be more creative and strategic
- help you focus on what really matters in your business
And if you want any help with that, reach out. We are a human-first digital marketing team for coaches, course creators, and personal transformation experts. Our goal is for you to stay in your zone of genius – coaching, and healing, while we handle the rest. If that’s something you are looking for, schedule a free clarity call with us.
Make AI Your Best Friend, Without Losing Yourself
September 12, 2023