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I'm Lori - Certified OBM, marketing specialist and founder of Amazing OBM. Here you will find the marketing and business growth tips you need to scale your business to new heights! Enjoy!

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As a heart-centered, purpose-driven, growth-oriented coach, your story and expertise are life-changing for your audience. You’re on a mission to support transformation in this world. That means staying true to your passion and purpose regardless of the challenges you face along the way. Challenges you face because you don’t fit the standard societal “norms and expectations,” because you’re different, because you march to the beat of your own drummer, because you choose to build your own path.  

And who better to advise us on navigating such challenges than these black leaders who’ve seen it all. 

This black history month I’d like to give homage to some of the greats who’ve inspired me to do more..be more..push the boundaries. Both, in my life and business. 

From Maya Angelou to Michelle Obama, let’s see what these greats have to say when it comes to staying true to our passion and purpose in life.

“If you’re always trying to be normal, you will never know how amazing you can be.” – Maya Angelou

You are unique. You have something that nobody has. Don’t try so hard to be ‘normal’ that you (and others)  forget what makes you unique, different, worth listening to. Let the freak flag fly and be the amazing person I know you can be. If you do that, it will automatically resonate with people who need to see that, who need to hear what you have to say. It will help you stand out in a sea of noisy competitors. It will also help you build unbreakable relationships – with the right people – in your life and business. 

I’m not going to continue knocking that old door that doesn’t open for me. I’m going to create my own door and walk through that. -Ava DuVernay

Ava didn’t become the first Black female director to have her film nominated for the Academy Award for Best Picture by waiting for an opportunity to come her way. Neither did she waste time continuing on the same path once it was clear it wouldn’t work for her. She made her own path. And so can you! If something isn’t working for your business despite being consistent and putting your heart and soul in it, just pivot! It may not be easy, but it’s definitely worth it. 

Not sure if you’re quite ready to pivot but want to discuss your idea and project? Schedule a free 30 min complimentary session.

 “YES WE CAN!”- Barack Obama

That’s it. Believe. In yourself, in your spirit, in your capacity to make the change you want to see in the world. Believe that your ideal audience needs to hear what you have to say. That you can stay true to your passion and your purpose while building a business and life you love. You may need to surround yourself with a team that supports you or work on your mindset and beliefs. There will be challenges to face along the way; you may also fail once or twice. But that doesn’t mean you won’t succeed eventually.

“You should never view your challenges as a disadvantage. Your experience facing and overcoming adversity is actually one of your biggest advantages” –   Michelle Obama

What can I say that hasn’t already been said. Your experience makes you the person you are today. It gives you that unique voice I keep on talking about and the strength to face more challenges coming your way. It also makes you relatable to the people who’ve gone through the same challenges you have. And thus the right person to help them. It helps you develop your strengths and values. Which become a foundation for your business and your life. They help you gain confidence. And so much more. So never ever think of your challenges as a disadvantage. Use them to become the fearless leader you want to be.

“Goals on the road to achievement cannot be achieved without discipline and consistency.” – Denzel Washington.

Whether it’s developing (and staying true to) new habits or implementing a new marketing strategy, you need discipline and consistency. Sometimes business owners will try something for a couple of months and then fall off when they don’t receive the traction they desire.  You can’t do that. Just the other day, I was feeling deflated and wondering if anyone ever read my social media posts (I’ve been consistently posting for years). Then in one day, I received two leads – one from Instagram and one from Facebook. And the same principle applies to any new habit you’re trying to build. Consistency builds trust and tells the Universe that you are serious about your business and life.

YOU are the visionary of your business – the face and personality all of your clients love and trust. Your passion and purpose give your business a vision. Your zone of genius is in networking, coaching, and educating your tribe. Ours is strategizing with you, managing your growth activities, and spreading your brand and content through digital marketing. You can schedule a 30-minute complimentary session to see how. 

Holistic Marketing

Lessons from Black Leaders on Staying True to Your Passion and Purpose

February 1, 2022

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top posts

fitness

coaching

01.

Get Anything You Want in Life

02.

Meditation for Beginners (3 Steps!)

03.

The Story Behind my 1st $20k month

04.

Being a Future Based Thinker

Client Acquisition

Marketing

CATEGORIES

video

Launches

Social Media Marketing

Holistic Marketing

leadership

Marketing Tools

Content Creation

Operations

inspiration

team

Free!

CONTENT MARKETING CHECKLIST TO GET MORE CUSTOMERS.

LET US SPREAD YOUR STORY AND EXPERTISE!

I'm Lori - Certified OBM, marketing specialist and founder of Amazing OBM. Here you will find the marketing and business growth tips you need to scale your business to new heights! Enjoy!

tell me more!

Hello!