I want to tell you a story that illustrates the importance of building your email list the right way. It’s important because, if not done right, your email list just turns into one more thing that you have to maintain WITHOUT any returns. Kinda like treating your dog like a prince and hoping one day they will start paying rent, or at the very least, help put away their toys.
So here’s what happened with Kristin…
After helping 100s of women as a licensed therapist for over 10 years, Kristin wanted to launch an online course to help professional women deal with their anxiety the right way. She also had an email list to which she could launch her course.
But there was one problem with her email list.
Her list of 500 strong, which she had built over the years, was not very responsive to her course’s soft launch. Despite having a great sales page (and strategic launch emails) that showcased how valuable her course was.
They were not the right people to launch to.
Or maybe they were.
But one thing’s for sure.
They were neither nurtured nor on the list because they wanted to alleviate their anxiety.
A lead magnet that AOBM designed to specifically draw women who wanted to manage their stress and the resulting anxiety. A.k.a the ‘What’s your stress personality?’ quiz.
Our research suggested that, if applied the right way, Kristin’s audience would react better to a quiz than any other lead magnet. It would only take 2 minutes of their busy lives. The bonus: fun names for each stress personality!
After some testing, AOBM decided to launch the quiz using Kristin’s social media plus Facebook ads. We also decided to launch it to Kristin’s existing list.
And we were blown away by the results!
Hundreds of women were taking the quiz and applying what they learned. But there was a catch. Despite the value of the information provided, some women were reluctant to part with their emails.
After further research, we decided to sweeten the pot with an additional resource available to them once they opted in using their emails.
And the rest, as they say, is history.
We grew Kristin’s list from 500 dead subscribers to over 1473 active subscribers, with over 15 to 20 new subscribers joining every day. And we continue to nurture them with valuable emails after they’ve joined.
Now here’s your biggest takeaway from all this…
If you want to build your email list the right way, you need the right lead magnet and lead magnet launch funnel for it.
However, there are some crucial things to keep in mind as you apply this technique to your situation.
- Any random lead magnet won’t do. You need a lead magnet that not only gives value but also ties into your launch offer.
- If one approach doesn’t work, try another. Tweak the lead magnet funnel until it gives you the results you need.
- You need to know what your audience will react to. Some may react better to a quiz, while others might prefer a checklist or a pdf.
- Having a really great lead magnet is not enough. You need an entire lead magnet funnel if you really want to build that list.
Now, there’s a lot more I want to tell you about this, and what I’ve shown you is just the tip of the iceberg.
I urge you to not go through this alone and let us help you create your lead magnet funnel, complete with strategy, landing page optin, follow-up email sequence, and FB ads to build your list and get those sales!
Or you can simply click here to schedule a free 30 minute consultation to discuss your lead magnet funnel.
How Kristin Grew Her Email List
March 28, 2023
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