Whether your coaching business is just getting off the ground or you’ve been at this gig for a while, you’ve probably been inspired by a podcast (…or two…or way more).
Maybe you love listening to other entrepreneurs you admire host their own show or interview other incredible guests. Or you’ve gotten phenomenal business advice from podcasts. Maybe you just think they’re a fun way to kill time as you’re loading the dishwasher or taking your dog for a walk.
However podcasts have entered into your journey, they probably are not new, and they definitely aren’t going anywhere. In fact, according to Oberlo, there are currently 850,000 active podcasts and more than half of all US consumers above the age of 12 listen to podcasts. So even if you’re not listening to a podcast at the moment, chances are at least some of your ideal clients ARE.
But how do podcasts factor into your business, outside of simply what you can learn from them? Great question!
Because today we’re diving into How Having Your Own Podcast Can Grow Your Coaching Business.
#1 A Podcast Can Grow Your Coaching Business by Building Connection
When you start a podcast for your coaching business, you are literally speaking to your audience and ideal clients.
Unlike when someone reads what you’ve written, when they listen to your podcast, they are hearing your actual voice. They hear the words you’re saying, but they also get to hear the wit, the compassion, the joy, and yeah, even the sarcasm that are all a part of your unique way of speaking and personality.
Hearing these nuances in your voice deepens their connection with you as a person and builds their trust in you. It’s as if they are having a conversation with you without you actually taking the time to talk with them 1-on-1.
#2 A Podcast Builds Authority
Through listening to your podcast, your audience is not only getting to know you as a person, they are also learning more about what you know and what you can speak to with authority.
A podcast is a perfect platform to showcase your expertise. You have your audience’s attention for much longer than you’d typically get from a social post or blog, and therefore, you can say way more!
According to Tech Jury, 43% of readers only skim through blog content. And unlike when reading your skimmable written content, people can multitask while listening to a podcast. It’s also much easier to pause and resume a podcast than it is to resume reading on a screen when you get distracted by other tasks.
You can build authority on your podcast through solo episodes on topics that are relevant to your business or your niche. You can also do this by thoughtfully and insightfully interviewing other people who have value to bring to your audience.
#3 Reaching New Audiences with Podcast Guests
When you have guests on your podcast, it’s only natural that along with their area of expertise, they will also bring with them some of their own audience. This lets new ears hear your voice and content for the first time. These new listeners could potentially be new clients or customers for you.
Also, your podcast guests may invite you to be on their podcast in return — which, again, opens up new doors and new people to the magic you have to offer the world.
In fact, a great way to get a feel for whether or not podcasting is for you is to pitch yourself to be a guest on other people’s podcasts first.
#4 Podcasting Produces Incredible Content to Repurpose
As a business owner, repurposing content is invaluable for saving you time and money while also reaching your audience consistently.
So even if not every member of your community is connected to your podcast, the content you produce through your podcast can still grow your business with those people when it is turned into a blog, social post, or email.
Also, if you’re outsourcing your content repurposing, according to the content writers on my team, having someone else capture your voice is that much easier when they can actually listen to your voice through something like a podcast or video content.
Now, Here’s My *Tiny* Caveat to the Wonders of Podcasting for Your Business…
Like any other form of content creation (or anything else you spend time on) for your business, if it doesn’t light you up or work for you and your audience, it’s not worth the potential benefits!
Some people love to write for their business and share their expertise that way. Others LOVE to talk to people about what they do and build relationships that way. If you’re a talker, starting a podcast may be right up your alley and the perfect way to grow your business. But if the idea of recording yourself talking every week makes you nauseated, it’s not the best fit for you…and that’s okay, too!
You can only do so much in your business, and it’s best to spend time where you shine! There’s also a lot you can outsource with a podcast, but in the end, it needs your voice and your enthusiasm behind it to help your coaching business grow.
However you decide to grow your business, I would love to connect about your marketing needs. You can start by scheduling a FREE 30-minute consultation. I am happy to chat, offer you some valuable tips, and determine if we are a good fit for one another in future endeavors!
How a Podcast Can Grow Your Coaching Business
June 14, 2021