If you run an online coaching business, you’re always trying to reach new clients through digital channels and boost your revenue growth. Sometimes, hiring an external consultant who specializes in sales or marketing is the best way to design effective business strategies. For instance, a marketing agency like Amazing OBM specifically handles marketing for coaches! If you’re ready to hire a freelance sales or marketing consultant, you can follow these tips to find the right candidate.
Is Hiring Freelancers Right for Your Business?
First, it’s important to assess your company’s current needs and budget to determine if hiring a freelance consultant is the best course of action. If you need support for long-term projects that require daily input, you may want to look for a new full-time employee instead. But if you need someone with industry expertise for a short-term commitment, seek out a contractor – you’ll be able to save money with this route.
Consider Off-the-Shelf Software
In some cases, you may be able to tackle certain pressing tasks without bringing in freelancers or consultants. For example, you can optimize processes and cut costs in the long run by using “off-the-shelf” services. This term refers to products like project management software, bookkeeping software, a social media scheduling program, or a graphic design program. You’ll be able to run your business more efficiently without taking on additional labor costs.
You could also use off-the-shelf services for one-time obligations, such as registering for your chosen business structure. By forming your company as a California LLC, you ensure that your personal financial assets are protected – and you’ll qualify for additional tax breaks! Rather than filing by yourself or working with a lawyer, you can turn to an online formation service, which will help you make sure that you meet all of your state’s requirements.
Start the Hiring Process
To begin the hiring process, you’ll need to write up a clear job description outlining the candidate’s core responsibilities. Make sure to include any technical programs that the candidate will need to be familiar with. While it’s a good idea to share this listing on popular freelance job platforms and your company’s website, you’ll definitely want to reach out to other coaches you know and ask if they can refer you to reputable consultants. They can let you know which consultants drove tangible results for their businesses.
Even though you’re not hiring a full-time employee, you’ll still want to interview potential consultants before you sign any contracts. This will give you the opportunity to ask candidates about their previous experiences working with coaches. You can hold interviews over video chat or over the phone. Ultimately, you want to hire someone who possesses expertise in your specific sector.
What kinds of questions should you focus on during interviews? If you’re searching for a sales consultant, ImpactPlus recommends asking which key performance indicators they pay attention to, how they have turned unprofitable products into profitable income streams, and how they have handled difficult prospects in the past.
If you’re looking to hire a consultant who specializes in marketing, ShiftComm recommends asking about their experience working with analytics and marketing data, which time management and project management tools they use, and for examples of instances when they’ve come up with creative solutions for clients.
Finding the right sales or marketing consultant takes time. After all, you want to ensure that the person you hire can truly help your company reach its goals. With these tips, you’ll be able to recruit talented candidates and hire a consultant who can bring valuable insights to your company.
Ready to overhaul your coaching business’s marketing strategy? Amazing OBM can help you build your business with a heart-centered approach! Schedule a free consultation through our website today.
Hiring Sales and Marketing Consultants: The Essential Guide for Coaches
February 18, 2022
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