In 2004, when coaching and digital marketing was in its infancy, I became a certified coach and started my own life coaching practice called “Momnificent!”.  I helped moms live healthy and balanced lives – momnificent lives, so to speak.  Back when Constant Contact was all the rage, I grew a worldwide fan base and created […]

How often do you feel like throwing in the towel on Instagram because you’re overwhelmed with complex strategies and posting without results? But giving up on this platform with 1 billion+ monthly active users may not be an option if you want to increase your client base. So what do you do if you don’t […]

So you have created an absolute gem of a lead magnet. Your potential customers love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some […]

Over 700 million. That’s the number of users LinkedIn has globally.  Making it a great place to build connections, generate leads, and establish your expertise. Especially if you can land in your ideal clients’ email inbox.  And you can with a LinkedIn newsletter. Don’t take the sleazy approach to marketing on LinkedIn with spammy DMs.  […]

When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts, or more creative and visual categories.  Planning a wedding?  Sure, go to Pinterest for thousands of cute ideas.  Want to get a tattoo?  Ooh, Pinterest will show you lots of great designs.  So, it’s very easy to completely […]

Do you have a presence on LinkedIn?  Are your prospects hanging out on LinkedIn?  If you answered yes to these questions, then you need to start a LinkedIn newsletter.  Eight months ago, I jumped on the LinkedIn newsletter bandwagon and since then I have gone from zero to 884 subscribers.  That is an average of […]

Facebook. Instagram. LinkedIn. Twitter. YouTube. Pinterest. TikTok. Blogs. Email newsletters. It’s exhausting, trying to keep up, isn’t it?  Day in and day out, we are working with clients on their social media strategy.  And I can tell you from experience that the rule is “the simpler the better”.  Unless you have a huge team and […]