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    I'm Lori - Certified OBM, marketing specialist and founder of Amazing OBM. Here you will find the marketing and business growth tips you need to scale your business to new heights! Enjoy!

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    In 2004, when coaching and digital marketing was in its infancy, I became a certified coach and started my own life coaching practice called “Momnificent!”.  I helped moms live healthy and balanced lives – momnificent lives, so to speak.  Back when Constant Contact was all the rage, I grew a worldwide fan base and created […]

    Social Media Marketing

    Create Superfans: 10 Unique Ways to Infuse Storytelling

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    What will make you invest in an offer faster? The person selling their offer to you saying how awesome it is? Social proof detailing how amazing an offer is? Or actual words from someone similar to you describing exactly HOW the offer helped them and the process they had to go through to reach where […]

    Holistic Marketing

    Show Off and Show Up with the Perfect Case Study

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    INFP-J.  Yep, that’s my Myers-Briggs type. If you’re not familiar with this assessment, the “I” stands for Introvert.  I am an introvert, yet I am also a certified master marketer.  Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business.  Just because we don’t like to be the life […]

    Holistic Marketing

    20 Doable Marketing Ideas for Introverts

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    Yesterday I attended a fascinating masterclass with Ryan Levesque called “The Hybrid Funnel Transition”.  I don’t want to get into all the nitty gritty details of building a hybrid funnel, but I do want to share an awesome takeaway that I think you might find useful. Ryan shared with everyone that there are essentially four […]

    Holistic Marketing, Launches

    Appealing to the 4 Buyer Personas in Your Marketing Campaigns

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    If you’re a coach or course creator, you probably have a pretty good handle on digital marketing. You know most (if not all) of the marketing channels out there. But how many of these channels are you already using? And are you using them to their full capacity? That’s where omnichannel marketing comes in. While […]

    Holistic Marketing

    What is Omnichannel Marketing? (And Why You Should Be Using it Now)

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    Establishing your online presence and growing your brand as a coach is not child’s play. Online marketing can feel overwhelming because there are so many options out there to get in front of your potential clients. And each medium requires its own strategy, content, and plan. What if I told you it doesn’t have to […]

    Holistic Marketing

    The 5 Phases of Online Marketing for Coaches

    A framework showing the 5 phases of online marketing for coaches

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    You became a life coach because you wanted to create transformation for people and make a difference in this world.  And somewhere along the way of growing your life coaching business, you hit a wall.  Growth became challenging and thoughts of giving up plagued your mind. I get it.  I owned a life coaching business […]

    Holistic Marketing

    7 Obstacles to Growing Your Life Coaching Business (with Strategies to Overcome)

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    top posts

    fitness

    coaching

    01.

    Get Anything You Want in Life

    02.

    Meditation for Beginners (3 Steps!)

    03.

    The Story Behind my 1st $20k month

    04.

    Being a Future Based Thinker

    Client Acquisition

    Marketing

    CATEGORIES

    Websites & Landing Pages

    Email & Blog Marketing

    Social Media Marketing

    Holistic Marketing

    leadership

    Marketing Tools

    Content Creation

    Operations

    inspiration

    team

    FREE
    marketing checklist

    Let us spread your Story and expertise!

    I'm Lori - Certified OBM, marketing specialist and founder of Amazing OBM. Here you will find the marketing and business growth tips you need to scale your business to new heights! Enjoy!

    tell me more!

    Hello!