Launching a new coaching offer (or existing one) can be both exciting and overwhelming. On the one hand, there is the anticipation of a boost in income, in addition to helping more clients create transformation in their lives.  But with that comes all the planning and execution that is needed to pull off a successful […]

In 2004, when coaching and digital marketing was in its infancy, I became a certified coach and started my own life coaching practice called “Momnificent!”.  I helped moms live healthy and balanced lives – momnificent lives, so to speak.  Back when Constant Contact was all the rage, I grew a worldwide fan base and created […]

So you have created an absolute gem of a lead magnet. Your potential customers love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some […]

Over 700 million. That’s the number of users LinkedIn has globally.  Making it a great place to build connections, generate leads, and establish your expertise. Especially if you can land in your ideal clients’ email inbox.  And you can with a LinkedIn newsletter. Don’t take the sleazy approach to marketing on LinkedIn with spammy DMs.  […]

I want to tell you a story that illustrates the importance of building your email list the right way.  It’s important because, if not done right, your email list just turns into one more thing that you have to maintain WITHOUT any returns. Kinda like treating your dog like a prince and hoping one day […]

Blog posts drive traffic to your website and landing pages, and get eyeballs on your offer or services. Blog posts give Google a reason to point people to your site AND they give these people a reason to continue returning to your site once they’ve found it. So it’s natural to want to increase traffic […]

If you’ve been in business for a while, you may have heard that building an email list is the best way to market your offer online. Research shows that 40% of marketers consider email marketing vital to their success. Most businesses, small and large, virtual and physical, have been using email lists to boost their […]