I’ve been observing a lot these past few months.  And I’ve been asking a lot of questions.  Especially regarding lead generation and business growth during these tumultuous times.  There seems to be two camps of entrepreneurs.  One camp is experiencing extraordinary growth and business couldn’t be better as a result of the pandemic.  There is […]

As a business owner, you know the value of sharing your brand story with your audience. But other crucial narratives you should also always be putting out into the world are your customer stories. When it comes to proving that your services or products are valuable to new potential clients, yes, it is powerful to […]

Guess what percentage of my clients came from referrals? Find out this answer and 3 quick tips for making word of mouth marketing work for your business. For more tips on social media, visit https://amazingobm.com/the-magic-of-referral-marketing/

When the time comes for you to hire someone new in your personal life or business – from a hairdresser to an accountant – where is the first place you turn for recommendations? The answer is likely your friends, family, or other trusted businesses. This small act is the essence of referral marketing.  A referral […]

What works for you to find new clients? That is a question every business owner asks. In this week’s Open Book Moment video, I share my favorite ways to secure new clients. For more tips on finding new clients, visit https://amazingobm.com/what-are-you-willing-and-unwilling-to-do-to-get-new-clients/

During this pandemic, although some of you are maintaining and even securing new clients, many are losing clients and having a hard time growing their customer base.  Please allow me to share with you a process I learned that I think we can all apply to getting new clients. Last weekend, bored from the COVID-19 […]

In this week’s Open Book Moment, I share an embarrassing story about what happened to me when I thought I had clearly and accurately identified my ideal client avatar, when indeed I had not. Don’t judge – complete transparency here! For more tips on ideal client avatars, visit https://amazingobm.com/identifying-your-ideal-client-and-why-this-really-matters/