Unlike a website with multiple pages, a landing page is a single webpage created with ‘one’ specific purpose in mind. In this case, housing your freebies and selling your offers. A great landing page should lead your customers on a journey that draws attention to what you offer and convinces them to invest in you. […]

As a launch strategist and marketing coach, I have helped countless coaches and course creators plan for and execute on launching a new offer.  It’s a time filled with anticipation, uncertainty, and excitement.  These coaches and course creators have had an idea brewing in their minds for quite some time and they have finally built […]

You have been posting and engaging on LinkedIn for a while but are not seeing the results you want. Maybe all the changes and new functionality LinkedIn has put forth have left you scratching your head about what type of LinkedIn content actually works. Or perhaps you’re new on LinkedIn and want a highly engaged […]

So you didn’t hit your launch goals. You didn’t get many people to sign up or buy. Perhaps the launch didn’t reach the people it was intended for. Or enough people didn’t click on your landing page. Whatever the reasons for a failed launch are, it always leaves you feeling exhausted, confused, worried, and wondering […]

Ugh.  Grrrrr.  Seriously?!  Stop!  Delete.  What a waste of my time!  These are just some of the common reactions we all have when we encounter sleazy marketing tactics.  You’ve been a victim.  I’ve been a victim.  Yet these marketing tactics are still being used over and over again.  It makes you wonder.  Do these actually […]

Would you rather shop from a place that is clean, welcoming, and organized or from a place where everything is gathered in dusty heaps and you have to dig through it to get what you need? It’s the same with your website. Research by WebFx shows that 89% of consumers switched to a competitor’s website […]

When you read this blog title, did you pause for just a second?  Were you at least slightly curious about what this blog is about?  You know I’m not a fisherman, so what exactly am I saying? This blog is not literally about fish hooks, or even catching real fish.  It’s about marketing hooks and […]