Knowing your audience is a critical element to any marketing strategy. It affects the messaging, where you will find your ICA, and ultimately how you will develop that know-like-trust factor. Here are some easy ways to know your audience on a deeper level.

Hands down, one of the most frustrating experiences as a business owner is busting your butt and feeling like you’re getting absolutely no traction. No one wants to hustle and not see the needle move forward. This is true in all facets of your business, but especially when it comes to your marketing. It’s doubly […]

There are 5 clear-cut signs that your business needs a marketing manager in order to scale to the next level. This video outlines these signs so you know when you’re ready.

You know you need to build your email list.  Because without an email list, you don’t have ownership of your prospects.  Yes, you can sell on social media.  Of course, you can network and bring in leads that way.  But email marketing is one of the most effective ways to nurture cold prospects and convert […]

Content touches every aspect of our businesses. And writing content is one task a business coach or course creator can’t get away from. But what do you do if your fears create writer’s block? Here are 5 tips to keep you moving forward.

To say that we’ve all spent a lot of time on social media this year is an understatement about on par with 2020 has been just a little weird or kind of challenging. Social media has not only been a way to connect and communicate, but businesses have been utilizing it in record numbers. There’s […]

Life is always teaching us lessons and entrepreneurship is the perfect learning ground. Here are the top 5 lessons I learned this year that will shape who I am in 2021. Can you relate to any of these?