When you read this blog title, did you pause for just a second?  Were you at least slightly curious about what this blog is about?  You know I’m not a fisherman, so what exactly am I saying? This blog is not literally about fish hooks, or even catching real fish.  It’s about marketing hooks and […]

Tripwire Funnels are a faster way to boost sales and convert leads into repeat customers. The best part – once you automate this funnel you can focus on your other business goals. It’s relatively low cost too!

Have you ever felt challenged by writing content or copy for your business?  You stare at the screen with a blank mind.  You busy yourself with everything but writing content or copy.  You promise yourself you will get to it tomorrow, but tomorrow comes and goes.  It happens all the time, so you are definitely […]

If you’ve been in business for a while, you may have heard that building an email list is the best way to market your offer online. Research shows that 40% of marketers consider email marketing vital to their success. Most businesses, small and large, virtual and physical, have been using email lists to boost their […]

Operating a coaching practice where you are not limited to the number of people you can serve is most coaches’ dream.  It requires you to move from a 1:1 business model to a 1:many model.  This transition enables you to scale financially, leverage your time and reach a wider audience. And there are many ways […]

With so many social media platforms to choose from, it’s challenging to pick the ones that would benefit your business the most. With 444 million Pinterest users, 40% of them earning more than $75,000 (Source), it’s logical to wonder if Pinterest is right for your business. But before we talk about that, we need to […]

If you run an online coaching business, you’re always trying to reach new clients through digital channels and boost your revenue growth. Sometimes, hiring an external consultant who specializes in sales or marketing is the best way to design effective business strategies. For instance, a marketing agency like Amazing OBM can help you reach your […]