You’ve put your heart and soul into creating a perfect launch. You’ve worked day and night until you have the perfect product, the perfect service, the perfect ecourse, or the perfect user experience ready to go. You’re super psyched to finally launch your baby into the world. But here’s the deal. Simply planning and having an amazing launch is not enough. How will people know something like your product even exists if you don’t tell them? If you want to hit the ground running from day one, you need to promote your launch.
Besides giving your launch some much needed eyeballs, a successful launch promotion is a huge opportunity to:
- Build new connections and business relationships
- Get referrals (even before your product or service is out in the market!)
- Build authority
- Make advanced sales
- Attract new followers
- Convert your existing audience into customers
- And so much more
Promoting a launch doesn’t have to be scary. Especially if you go into it with planning and precision.
Here are 7 ways to promote your launch:
1. Use social media to promote your launch
Let’s start with the most obvious one first. Recent statistics note that more and more consumers are discovering and researching new products via social media. And I am not just talking about Facebook ads here. From giveaways to hashtag campaigns there are a gazillion ways you can promote your launch on social media. You can even use social media to promote your other promotion techniques! Like a blog or a podcast.
2. Use your existing blog or podcast
While more time-consuming than some of the other methods, a blog or a podcast (or both if you’re feeling adventurous!) can be a valuable resource to promote your launch. You can use it to educate your current audience (or find your target audience). You can provide them information about your launch, create some curiosity around it, and talk about why people need it.
Blogs and podcasts are also great if you want to collect audience information via lead magnets or develop a conversation around your launch. However, both these options need planning and strategies of their own. So unless you already have a blog or a podcast in place I’d suggest looking at some of the other methods here.
3. Look for guest opportunities to promote your launch
You can skip the entire process of creating a blog or a podcast from scratch by agreeing to appear as a guest in a blog, website, or podcast in your niche. This will give you access to an entirely new set of audience members already primed to buy your product. Or at least know its importance. Come up with a list of niche-specific ideas you can write or talk about and pitch them to blog editors or podcasters in your niche.
4. Get influencers to promote your launch
Reach out to influencers in your niche and offer them an exclusive preview, a discount, a sample, or a free trial of whatever you are launching. These can be bloggers, politicians, educators, journalists, or even other business owners. In return ask them to share an honest review with their followers on whatever platform they use. This will not only get more eyes on your launch but also help you gather a repository of positive reviews. Reviews that you can use to build trust and social proof.
5. Promote your launch using webinars
While there are multiple reasons to join the webinar party, the main one is that they are perfect for service or product launches. Kelly Roach, the international bestselling author of Unstoppable, teaches The Live Launch Method for launching your program offers. At the heart of her launch method is the webinar. Not a single session webinar but a live interactive experience where the entrepreneur provides solid value for a period of 5-10 days.
Think about it like having a series of five mini webinars and on the fifth day, introducing your paid offer. If you are providing such great value and your students are receiving massive results from your live launch, it’s a no brainer for them to want to invest more to work with you.
6. Reach out to online communities and online forums
The internet is a hub of like-minded individuals that make up your target audience. Think Facebook groups, LinkedIn groups, or the recently popular Clubhouse. You can find a group in your niche whose members comprise your target audience. There are also a lot of privately owned online membership communities beyond social media that you can become a part of. Then there are forums like Quora and Reddit where people come to ask questions and discuss the solutions to their problems.
You can promote your launch offer directly (in the promotion threads or your own post if promotion is encouraged) or indirectly (answer questions, share behind the scenes updates or simply add value).
7. Or take your promotion offline
If allowed, you can attend trade shows and conferences in your niche. And while you are there you can have special contests, special offers, targeted banners, and so much more to attract customers for your launch. You can even network with the movers and shakers in your industry and strike up a partnership or score an article in a magazine. It will also give you a chance to pitch to an audience who already belongs to your niche and thus knows the importance of your products. And who knows perhaps even score a speaking opportunity. You can even join local business groups near you and promote your launch there.
See what the others in your industry are doing. Read blogs like ours (or better yet, hire someone) to come up with the perfect promotion strategy. But don’t spread yourself too thin. Think about what works for you and your audience. And pick and choose the strategies and methods that work best for YOU.
If you need help creating or implementing your 2021 launch strategy and promotion, the team at Amazing OBM would love to connect. You can start by scheduling a FREE 30-minute consultation. We are happy to chat, offer you some valuable tips, and determine if we are a good fit for one another in future endeavors!
7 Cost-Effective Ways to Promote Your Next Launch
January 26, 2021