LinkedIn may not be the newest or sexiest social media platform, but if you’re selling a B2B service or targeting executives, corporate professionals, or business owners, it’s absolutely the place to be. And just because it’s been around for more than a hot minute, doesn’t mean there aren’t continually new LinkedIn features that can help you up your marketing and networking game.
LinkedIn may have launched over 13 years ago… however, it continues not only to be a relevant social media platform, but it also remains competitive with flashier platforms like Instagram, Facebook, and Twitter. You may not have reels dancing across your screen, but for professional and B2B networking, it is very much still the place to be.
In fact, some of the new LinkedIn features in 2020 are exactly what your business needs to elevate your marketing, reach new audiences, and connect to your customers.
Here are 7 Amazing New LinkedIn Features for 2020 that you may have missed but need to check out!
New LinkedIn Features #1: Polls
Similar to the polls on Facebook or Twitter, in 2020, LinkedIn features came to include the ability to poll your audience. And it’s as easy as creating a post on your feed.
Speaking of easy—this tool is fantastic for engagement, as it is much simpler for someone to respond to your post with a single click rather than having to take the “trouble” to actually type a response in the comments. Not to mention, the responses you get can provide concise, valuable feed for business.
New LinkedIn Features #2: Pinned Posts
Another new LinkedIn feature in 2020 is the ability to “pin” a post at the top of your feed. This is again a similar idea to the same concept being used on Twitter or Facebook.
A pinned post allows you as the page admin to choose what your audience sees first when they visit your profile. This gives your potential clients an immediate window into what your business has to offer.
New LinkedIn Features # 3: Posting as Your Profile or as a Page
This may seem like a simple update, but in the past, if you wanted to post to your business page instead of your profile, you would have to leave your LinkedIn feed and go to the page itself to create a post.
Now, you have the option when you “create a post” to choose if you want to post as yourself or on behalf of your business page.
New LinkedIn Features #4: Post Reactions
Post reactions may not seem like an update that’s highly valuable to a professional community, but just like with the polls feature, easy engagement should never be underestimated.
In 2020, LinkedIn features grew to include not only “liking” a post but also being able to react with “Celebrate,” “Support,” “Love,” “Insightful,” and “Curious.” These reactions are different from some popular post reactions on other platforms and are tailor-made for the clientele of LinkedIn.
New LinkedIn Features #5: The Featured Media Section
Prior to 2020, LinkedIn features included a “Summary Media” section, but that has now been updated to a “Featured” section.
Like the new pinned post feature, this is a way to direct your audience’s attention where you want it on your profile and a place to highlight pieces you’re most proud of.
This is distinctly different from your activity section because it’s curated and doesn’t only show the posts from the last 45 days.
New LinkedIn Features #6: LinkedIn Live
2020 has been the year of Live videos on social media. How else can we connect with everyone solely working from home?
But even before COVID-19 hit, Instagram shared that their Instagram Live views increased by 70% from February to March.
So, it’s no surprise that LinkedIn has joined in on this one, and although LinkedIn Live videos can be intimidating at first, I promise that getting your face and voice out to your audience is highly valuable.
New LinkedIn Features #7: Name Pronunciation
Another incredible, seemingly simple, but highly valuable new tool on LinkedIn is the name pronunciation feature available when you visit someone’s profile.
With a global network and a huge variety of names in the world, there are undoubtedly names of potential customers or clients whom you’ve connected with on LinkedIn but were unsure of how to pronounce their names before jumping on a discovery call.
Now, with the name pronunciation feature, you can get a little help before diving in! And who couldn’t use an extra boost these days?
If you need any more help using LinkedIn or other social platforms for your business, the team at Amazing OBM would love to connect. You can start by scheduling a FREE 30-minute consultation. We are happy to chat, offer you some valuable tips, and determine if we are a good fit for one another in future endeavors!
7 Amazing New LinkedIn Features for 2020
September 22, 2020