As an online coach, creating high-quality content is essential for building your online presence, engaging your target audience, and helping you to establish yourself as an authority in your niche. It can be overwhelming if you feel like you need to be everywhere all at once, though.
Harnessing the power of repurposing can cut down on the time and effort you put into creating content, while also increasing your visibility.
Let’s explore three types of foundational content and some simple ways to repurpose them: blogs, videos, and podcasts.
Build Your Authority With High-Quality Blog Content
Blogs are a powerful way to connect with your ideal clients, serving as a platform where you can share your expertise, experiences, and insights. They provide an opportunity for you to showcase your authority in your niche, offer solutions to your clients’ problems, and engage with your audience in a meaningful way.
The purpose of blogs is twofold: to educate your audience and to establish a rapport with them, ultimately fostering a relationship of trust that can convert readers into clients.
How to Repurpose Blogs
Your blog content can be a gold mine of material to repurpose. Here are some ideas:
- Turn your blog post into short social media updates. Pull out key points or quotes to share on LinkedIn, Instagram, Facebook, or wherever your ideal clients like to hang out.
- Design an infographic. Summarize the key points of your blog post in a visually appealing infographic that can be shared on Pinterest, Instagram, or elsewhere.
- Make a video or podcast episode sharing the information from your blog post.
- Pull out some key details to share in your email newsletter.
AI Tools to Aid in Blog Repurposing:
Taking advantage of AI tools can significantly streamline the process of repurposing blog content. These tools can automate repetitive tasks, providing high-quality results with less time and effort on your part. Here are some AI tools you might consider:
- QuillBot: A paraphrasing tool that can help you rewrite your blog content, making it fresh and unique for repurposing. You can use it to rephrase extracts from your blog for social media updates or to create a new spin on your content for a follow-up post.
- Canva’s design suggestion feature: Canva uses AI to recommend design elements, fonts, and colors. It can help you create professional-looking infographics or images for social media shares.
- Lumen5: This AI-driven video creation platform can convert your blog posts into engaging videos. Their AI will scan your blog content and suggest a storyboard and key points, saving you the time of having to do this manually.
On the fence about blogging? Check out this story about the dangers of not consistently blogging.
Engage Your Audience With Video Content
Video content is highly engaging and easy to consume. It offers a dynamic and attractive way to communicate with your ideal clients. It’s also incredibly popular across platforms and has become expected by consumers. According to Oberlo, 91% of consumers want to see more online video content from brands.
How to Repurpose Videos
- Create a written transcript. Turn your video content into a written article by transcribing the audio and editing it into a well-structured blog post.
- Split your video into shorter clips. Break your video down into several short clips featuring specific topics and share these as separate social media posts.
- Convert your video into an audio podcast. Offer an audio-only version of your video by extracting the audio and creating a podcast episode.
AI Tools to Aid in Video Repurposing:
- Headliner: This tool automates the process of creating engaging audiograms for your podcast or any audio content you have.
- Kapwing: Kapwing is an easy-to-use, online video editing tool that can help you trim videos, add subtitles, and even convert video to audio for podcast repurposing.
- Descript: This platform uses AI to transcribe and edit your videos into text, making it easier to create blog posts or articles from your video content.
- VidyoAI: This tool instantly turns your longer videos into short clips that are social-media ready, saving you tons of editing time.
Want some tips on how to quickly and effortlessly create video content? Check out this blog post for our best tips.
Make the Most of Your Podcast Content
Podcasts have taken the online marketing world by storm, rising in popularity year after year. Starting your own, or being a guest on other shows, is a fantastic way to increase your reach and build your authority with your ideal clients.
Three Ways to Repurpose Podcast Episodes
- Transform your podcast episode into a blog post. Transcribe and edit your podcast into a well-structured written article, just as you would with a video.
- Use notable quotes from your guests. If you interview guests on your podcast, share their insights as stand-alone quotes in your social media updates.
- Share teasers and highlights. Pick out notable moments from your podcast and share these as short snippets or audio clips on your social media channels.
AI Tools to Aid in Podcast Repurposing:
- Descript: Much like its application for video, Descript can transcribe your podcast episodes into text, making it easy to produce blog posts or articles from your podcast content.
- Headliner: Use Headliner to generate attractive audiograms from your podcast, drawing attention to key moments from your episode on social media platforms.
- Otter.ai: This tool provides accurate transcriptions of your podcast episodes, allowing you to easily create written content, quote images, and email snippets.
Learn more about how podcasts can help you grow your coaching business: How a Podcast Can Grow Your Coaching Business – Amazing OBM
Are You Getting the Most Out of Your Content With Repurposing?
If you’re looking for a team of heart-centered professionals to support you with your marketing activities, reach out to Amazing OBM. We’d love to chat and help you build your online coaching empire with efficient content repurposing strategies.
3 Types of Foundational Content (and How to Repurpose from Each)
August 3, 2023