INFP-J. Yep, that’s my Myers-Briggs type. If you’re not familiar with this assessment, the “I” stands for Introvert. I am an introvert, yet I am also a certified master marketer. Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business. Just because we don’t like to be the life of the party or scream from the rooftop to get attention doesn’t mean we can’t learn to market ourselves effectively. And be darn good at it. So here are 20 doable marketing ideas you can try if you are a self-proclaimed introvert.
But first, let’s look at what makes us unique as introverts. Introverts have a wide range of advantages and strengths, including…
- Ability to focus better on tasks and commit deeply to them
- Excellent listening skills due to our preference for observing over engaging
- Intuition regarding interpersonal dynamics
- Great decision making skills due to our internal processing speed
- Ability to think outside the box or come up with original ideas
- Reliable and trustworthy confidantes due to our loyal and selfless nature
- Highly empathetic toward others
As you can see, these traits can translate well into being good marketers but let’s look specifically at how.
Marketing Ideas that Use Your Natural Personality
#1: Accept your personality and don’t try to be like all the extroverts.
It can be so easy to watch all your extroverted business colleagues and influencers and feel like you’ll never be as “good as them”. Remember, extroverts have different strengths and they are not better or worse than your strengths. Embrace your personality and remember you are unique. There will always be people who are attracted to what you bring to the table.
#2: Be the first to listen.
Remember, you were born to be a great listener. And to be good at marketing, you need to be able to listen to your market and deeply understand their struggles, needs and desires. Use your empathy to connect with your prospects and clients in not only your content but also your discovery calls. One of the reasons my clients love me is because of my ability to make them feel seen and heard. This is the gift of an introvert.
#3: Honor your brand voice.
Be yourself always, even in your business. Every business brand is different and as my spouse often says, “there is a hat for every head”. Use your introverted secret sauce to showcase a brand that is deep, intuitive, creative, loyal and trustworthy. If you’re quirky, let people know. Quiet and reflective? That’s okay. The right people will be attracted to your brand, as long as you show your authentic self.
Stretch Out of Your Comfort Zone (Just a Little)
#4: Get out there in small ways.
I know. I know. It can be hard to get “out there”. I struggle with this myself. It’s so much easier to hide behind a computer screen and wait for people to come to us. But effective marketing does require us to be seen so others can get to know us and our business. Choose small ways that feel doable for you. Try blogging or writing articles. Invite someone to a Zoom coffee meeting – introverts are great 1:1. Join a mastermind group and push yourself to participate. Baby steps. 🙂
#5: Don’t wait for someone to ask; offer first.
Again, it can feel scary to make an offer before someone asks but if you can focus on being of service with your offer, that will help. One of the ways I practice making an offer is to use my intuition and creativity to provide valuable wisdom or advice to a coach I am talking with. It feels less intrusive, while also showing the value I can bring.
#6: Go deep with your content.
The online space is noisy and crowded – leaving readers tired of the same old boring content. We are craving substance and depth. This is perfect for introverts because we are typically deep people. But you will have to trust yourself to go deep publicly. While it might bring up some anxiety for you, this is exactly the kind of marketing content that resonates today.
#7: Use your emotions and be vulnerable.
Yes I said it. Be vulnerable. This morning I read a newsletter from a prospective client, sharing a story of a big leadership mistake she made. I was deeply engrossed in her content and found it both brilliant and captivating. We are human beings that crave relatability and the courageous, vulnerable and emotional marketers create this connection. This is marketing that just plain works.
#8: Use your talents to connect with others.
Remember, as introverts, we are good with interpersonal dynamics. Use those strengths to create business partnerships and collaborations. Set a realistic goal of connecting to 1-2 new people each week. (Pssst. I need to set this goal myself) Set up a coffee call if possible and just get to know each other. Eventually you will create a close network of colleagues that can mutually benefit your businesses.
Process Driven Marketing Ideas
#9: Outline a marketing plan.
Every successful marketer has a marketing plan. You can use my A to Z Marketing Checklist to create a 90 day marketing plan for yourself. Be sure to pick activities that are aligned with your personality and desires. For instance, don’t pick “going on a public speaking tour” if you’d rather die than be in front of a crowd.
#10: Set reasonable goals.
Nothing can be more frustrating or draining to our energy than setting goals that are impossible to achieve. That doesn’t mean we shouldn’t set stretch goals but I’m always in favor of being realistic about goals. Do your research so you have an understanding of industry benchmarks and then set a Good, Better and Best goal for your marketing efforts. Achieving your goals will raise your energy and give you the motivation to continue to grow your business.
#11: Take small steps.
Every day, take small steps with marketing in your business. For instance, we recently launched a new website for a client. I took just a few moments to create a social post to announce the launch. It didn’t take long and it was a small step that has the potential to create an impact. Set aside time regularly to engage in marketing activities for your business.
#12: Stay consistent.
Inconsistency is the killer of all marketing efforts. While we are all busy with our day to day business activities, it is crucial that you build in a consistent marketing strategy that you can follow through on every month. Examples include: weekly email to your subscribers, three social posts per week, blogging, podcasting or producing videos on a weekly or bi-monthly basis. Avoid on again, off again marketing in your business.
Know Your Limits
#13: Find your own rhythm and create a schedule.
As you know, energy levels fluctuate for introverts. We often need more downtime than our fellow extroverts. That is why it’s so important to find your unique rhythm and create a schedule that works for you. Energized in the mornings? Schedule your calls then. Need quiet time for reflection in the afternoons? Do some writing. Put boundaries on your time so you don’t burn out. And use time blocking in your calendar so you honor these boundaries.
#14: Do things that energize you.
Think for a minute about all the marketing activities that energize you and which ones drain you. Make a list of both. Give yourself permission to chuck the ones that make you want to crawl under the covers and go back to bed. And utilize the activities that light you up and get you excited about marketing your business. For instance, if I have a choice between being a podcast guest or writing a blog, I will choose writing a blog every single time.
#15: Don’t sell, educate.
If you’re like most of the introverts I know, you cringe at the idea of “selling”. By making a simple mindset shift with the idea of selling, you can create an authentic experience for you and your prospective buyer. Educate, ask questions, solve problems and have a genuine commitment to serve your prospects. Then “selling” becomes easy.
#16: Know when to rest and recharge.
Everyday I shut down between three and four o’clock. This is when my energy has dropped and my body needs a recharge. If I feel tired during the day, I take a nap and I don’t feel guilty about it. We are not Energizer bunnies and your marketing success is dependent on you staying rested, energized and optimistic. So give yourself permission to create a work routine that honors your need for more rest. Let the extroverts run around and expend energy.
Timeless Marketing Ideas that Work for Everyone
#17: Be clear about the value you provide and how it benefits other people.
One of my clients, now a visibility coach, used to struggle with seeing the value she brought to the organizations she worked for. Her introverted ways caused her to hide in the background. She was afraid to speak up even though she was a very talented leader. Today, she has learned to embrace her unique personality and see how beneficial her wisdom is to others. As a result, she uses her gifts to help others be more visible at work. You are valuable and have a gift to share with the world. Don’t be afraid to let others know.
#18: Showcase your unique skills in an online portfolio.
An online portfolio is easy for introverts to create. Whether it be a simple marketing one-pager, compelling case studies, a list of credentials and accomplishments, or a collection of client success stories, a savvy marketer should always have a portfolio that can be given to prospective clients. Canva has many templates available to help you create a well-designed online portfolio.
#19: Hire outside help.
No successful coach wanting to scale their business is able to handle all the marketing activities in the business and take care of her clients. Marketing can be hard for many introverts, so why not pass this off to a skilled marketing professional or team? They will help you stretch outside your comfort zone, provide expertise you may be lacking and ultimately save you a lot of time and energy.
#20: Use social media.
Introverts and extroverts alike need to use social media to market themselves. In today’s online space, there is just no getting around it if you want to build brand awareness and visibility. It doesn’t mean you need to go crazy posting all the time or spend hours engaging with millions of people on social platforms. But it does mean that having a social strategy can be instrumental in growing your business.
Biggest Takeaways for You Today!
- Introverts don’t have to sacrifice their success for their comfort levels, but they do need to craft a marketing plan that works with their natural strengths and tendencies.
- The key to marketing yourself is to be authentic and to keep things simple.
- There’s no one-size-fits-all approach to marketing, but it is possible to make a plan that works for you and your business.
- Marketing is important, but it doesn’t have to look the same for everyone, or even be done in person.
Need an introverted marketing strategist that gets you? Book a call with me today and I’ll be happy to discuss ways we can support your marketing goals.
20 Doable Marketing Ideas for Introverts
April 18, 2023