Spring has often been touted as the best time to launch your offer. And with good reason. It’s a season for change and renewal. It’s when people look towards learning and prepare to take action on the goals they set for the new year. They look for solutions that’ll help them achieve those goals. Be it digital products, online courses, or 1:1 coaching. To help you with that, we’ve curated a list of resources you can use to nudge your spring launch in the right direction. We’ve gone a step further and segmented it into a list of 10 things you NEED TO THINK OF for your spring launch to be a success. Enjoy!
But before that…take a look at this video course.
Whether you have plans to launch your new or existing offer for the first time, or the 5th, this DIY course will help you plan for a successful spring launch in 2022.
Here are the top 10 things to think of for your Spring Launch
1. Your audience
As any marketer worth their salt would tell you, any business goal you have depends on how well your audience receives your content. And that’s doubly true for a launch. You need to:
- know your audience so you can clearly identify where their needs overlap with what you’re offering.
- figure out what your audience needs and what they care about.
- understand what resonates with them the most, what messaging would they identify with and respond to.
What would convince them to invest in your offer? For that, you need to know them. You need to get into their heads. Here’s an easy way to do that: 5 easy ways to really know your audience.
2. Your offer
No matter how great the planning and the launch strategy for an offer is, an offer that is “half-baked” or not fully cured will not produce the fruit that clients want and expect. Hit pause. Now read it again. A poorly thought-out offer, no matter how good your intentions are, will not convert customers. Because our expertise lies in planning and executing a launch, we called in a few experts to help you get your offer “ready” for launching. You can read all about it here.
3. Your spring launch dates and goals
There are a lot of moving pieces to a successful launch. You need to ensure that all these pieces are in place before your launch date. And for that, you need to have a firm launch date in mind. You also need to be aware of the goal of your launch. And your expectations from it. Whatever these goals are, you need to set them in advance and make a plan to achieve them. This plan will include a list of deliverables and their due dates, plus ways to track and measure your goals.
4. Your lead magnet
Social media is a great networking and lead generation tool. But you don’t have ownership of those platforms. Unlike email marketing. Email marketing is one of the most effective ways to nurture cold prospects and convert them into paying customers. Most successful coaches build their email lists through an effective lead magnet. An effective lead magnet should yield immediate results and be a tiny piece of your offer – a beginning point. Something that showcases your expertise and adds value to your client’s life without giving away the whole offer. Check out the best lead magnet for your coaching business in 2022 and some other lead magnet ideas.
5. Your sales page
Your sales page should speak to the heart and mind of your ideal client. It should showcase your offer and outline their struggles, offer a solution, state the program particulars, and mention any social proof you have to build trust. This resource will help you break down the most essential pieces to a high converting sales page. With examples.
6. The list building strategy for your spring launch
Gone are the days when you could write an eBook, put an opt-in box on your website and sit back and wait for people to sign up. The online market is saturated with free information. So you need to be very skilled at cutting through the noise and getting your lead magnet to help you build a list of interested prospects. To do that you need to have a list-building strategy in place. But lead magnets are not the only way to build a list. There are other ways too. Like these.
7. Your nurture strategy (of all the new leads and existing ones)
Let’s face it. Getting new clients is all about building relationships. Once you have new leads coming in through your lead magnet, social media, and points of contact, you need to nurture them to build that know, like, and trust factor. That’s where a nurture strategy comes into play.
- How are you going to talk to your ideal audience to get them to know and like you?
- What kind of value will you be providing your ideal customers to build that trust factor?
- How are you going to convince them to choose you?
- What tools are you going to use to do all these?⬆
Speaking of tools, here are the best tools you can use for a profitable launch. Tried and tested by team AOBM.
8. Your social media strategy for the spring launch
Recent statistics note that more and more consumers are discovering and researching new products via social media. Not only that, people are buying products based on the information and links they come across on social media. From the traditional social media ads to planning giveaways and collaborating on reels, there are a gazillion ways you can promote your launch on social media. With so many tricks, tips and tools out there, it’s easy to get lost. However, having a rock-solid social media strategy will help. Navigate social media more easily and reach your spring launch goals faster with this guide to rock your social media plan and these tangible tips for your social media marketing.
9. Your active lead builder
An active lead is a prospect that’s already warm, who’s already looking for the kind of services you offer, who knows your value. It’s much easier to convert an active lead than it is to convert a passive one. This is where active lead builders come into play. Once you have a lead magnet (generally a passive lead builder) in place, and the leads coming in, you need to work on getting more active leads. One way of doing that is by offering a high-touch lead magnet (like a workshop or a webinar) closer to the launch date. This will give your prospects a chance to get to know you and your work. At the end of this active lead builder, you can promote your new offer.
10. Your sales emails
People receive 100s of emails every week. And in order to make sales, you need to stand out in a sea of noisy competitors. You need to get these emails noticed and acted upon. You can do that by having a clear email marketing strategy in place. And writing sales emails that are human, give value, and actually connect with your readers. There are a dozen different ways to do that (something team AOBM can help you with😉). But the key to an effective sales email is to make your customers ‘feel’. These spring email templates from Hubspot will give you a starting point for that.
Need some help reaching your business goals in 2022? Visit us at www.amazingobm.com for ways we can work together.
Happy New Year!
10 Things to Think of for Your Spring Launch
January 4, 2022