In addition to my own podcast, my agency, On A Mission Brands, has a very robust system in place to help mission-driven brands launch and manage their podcasts. Along the way, we have gathered a wealth of podcast knowledge for you. Rather than providing you with an 11-page report on the many details you need to know, I thought I’d share with you the CliffNotes version of this knowledge.

Your brand messaging is one of the most powerful tools for connecting with your audience and making an impact with your business or organization. Taking a regular look at how you are communicating your brand identity and how it’s being received is key to staying relevant and visible. Here are 7 signs it's time to revisit your messaging.

When the core of your business is centered around a mission, marketing isn't just about selling products—it's about telling a story, making an impact, and connecting with your community on a deeper level. In an era of conscious consumerism, mission-driven marketing has emerged as not just a competitive edge, but a necessity for businesses looking to cultivate long-term loyalty and positive social change.

Embarking on the entrepreneurial journey is both an exciting and daunting venture. It’s about turning visions into reality, with success often hinging on the alignment of passion, skills, and market needs. The fusion of your enthusiasm for your work, the expertise you bring to the table, and a keen understanding of what the market seeks is crucial. This guide, courtesy of On A Mission Brands, is tailored to help you navigate the intricate process of choosing the right business type, ensuring your path is both fulfilling and viable.

Whether you are launching a new product or brand, repositioning an existing brand, or simply trying to drive sales, funnels are your answer. Now, I’m not saying this because I’m a certified Funnel Gorgeous Society master marketer who lives and breathes funnels. I’m saying this because it’s true!

Here are the top reasons why every mission-driven business needs a funnel

We recently had the privilege of developing a brand new squarespace website for Midlife Unleashed, a life coaching company geared toward women approach and in middle age. The founder Veronica came to us as many entrepreneurs do, unsure of a niche or vision for her brand. We helped her define a perfect fitting website and cohesive branding that targets the people she feels most led to help. If you could use a fresh set of eyes on and old offer, or a strategy session to game out the next steps in your child's education, shoot us a message. We're always happy to connect and help how we can!

With a rapidly evolving digital landscape, business owners are forced to keep up with the social media trends, or risk falling behind.

It can be overwhelming to stay current, especially when social media marketing isn’t your specialty. Heck, it’s even alot for me, as a branding and marketing specialist.

But today, I want to get you heading in the right direction for 2024 by outlining 8 social media trends you need to integrate into your overall marketing strategy.

So grab your favorite beverage and let’s dive in.

Building your brand visibility is all about testing. There are no surefire ways to build your business brand online. There are no tactics that work for everyone. Every business brand is different. Every business owner is unique. And you need to find branding and marketing strategies that work for you and your individuality. Here are 10 ideas you can start using today to build your brand visibility.

In the maze of modern marketing, where every message and medium clamors for attention, a heart-centered approach to marketing can cut through the noise, resonating deeply with your audience. This approach isn’t about grandiose gestures. It’s about infusing the core values—empathy, service, honesty, heart and authenticity—into every strategy you implement.

Is it time to transition your funnel to evergreen? Funnels are among the best marketing tools to build your brand reputation and generate leads, sales, and a loyal fanbase. Depending on a variety of factors, you may choose to launch your funnel using an open/close cart strategy or an evergreen approach. Check out our expert recommendations for when evergreen makes the most sense.

LinkedIn may have launched over twenty years ago, but it continues to be relevant and competitive with flashier platforms like Instagram, Facebook, and Twitter. You may not have reels dancing across your screen, but for professional and B2B networking, it is very much still the place to be. In fact, some of the new LinkedIn features in 2024 are exactly what your business needs to elevate your marketing, reach new audiences, and connect to your customers.

As a heart-centered entrepreneur, you want to make waves in this world. You have a very personal mission to create change for humanity and I can’t let you give up or even slow down (unless of course, you need some rest). The work you are doing is important and we need your gifts. So today we are going to talk about 9 obstacles that you will likely encounter along the way. And because every challenge has a solution, I will also make some suggestions on how to overcome these challenges.

Let’s say you have an offer (or a course or a service) that’s valuable for hundreds of people. One that will make a real difference in the lives of those you’re trying to help. You even have a great website that shows how beneficial working with you is. But without decent website traffic, how will people find out about it?

That’s where SEO comes in.

When Kat approached AOBM(now OAMB) about working on her brand and 10-page+ website, we were a little hesitant. We had never worked in her niche before. But as someone who doesn’t back down from a challenge–just like Kat–we decided to dive headfirst into this project.

And boy are we glad we did!

Make the most of your foundational content by repurposing it across multiple platforms. We're sharing simple ways to repurpose your blogs, videos, and podcast episodes using clear strategies and AI tools that save you time and help you reach a wider audience.

Your offer suite should make it simple and easy for your ideal clients to buy. There should be no questions left in their mind about what you do and who you work with. The more clear and specific you can be, the easier it is to market your business. And ultimately establish yourself as the go-to expert in your field. Here are the important steps for crafting an offer suite that appeals to all your prospects.

You don't have to create a brand new piece of content every time you post! Learn how and why content repurposing is a smart business practice. Repeating your content strategically can help you grow your brand, establish your authority, and grow your digital footprint while saving you time and resources. Here are some practical ways to shift your mindset when it comes to reposting your content

No one wants to go through all the hard work of launching a new offer, only to have it flop. Truth be told though, it happens to most of us. I’ve been a launch manager for years and have supported many coaches in getting their offers out into the world. And I can tell you from experience that although there are many moving components that make a launch successful, the single greatest starting point to achieve sales is with your offer. If you focus a great amount of energy on perfecting your offer, you will eventually break through and experience the joys of a multi-five or six figure launch. Here is your comprehensive guide to creating a hole-in-one offer.

Ever wonder why some people seem to have all the success with their websites while others struggle to keep people reading? The answer lies in the homepage of your website. Or rather, the answer IS the homepage of your website. Read on to find out more.

One of the most effective ways to connect with your ideal client is by making sure your brand messaging is dialed in to speak directly to them. Learn how to use message mining to get clear on the exact words and phrases that resonate with your audience. You can use the data you collect to write content that reflects your ideal client's pain points and desired outcomes.